ASA: The Tire Rack Announces Sponsorship of ASA Season Finale
Posted By Terry Callahan
Motorsports Editor, The Auto Channel
September 18, 2001PENDLETON, Ind. (September 17, 2001) - The 2001 American Speed Association is set to wrap up its 34th year of championship stock car racing on Saturday night, September 29 at Indianapolis Raceway Park in Clermont (IN) with the tirerack.com 200. It will be the first time that the series will wrap up its season in its home state since 1988 when the series rounded out the year at Salem (IN) Speedway.
In association with BFGoodrich Tires, the official tires of ASA, the ASA ACDelco Series will see a new sponsor enter the series for the tirerack.com 200. The Tire Rack is America’s oldest high-performance tire and wheel customer direct source and is a lead ing source for the BFGoodrich brand of tires.
The 200-lap race will be ASA’s 22nd at the .686-mile facility located on the far Westside of Indianapolis. The series was a regular fixture at the track throughout the 1980s, but took time off in the early 1990s before making a return to the facility in 19 95. Every season since that time, the ASA ACDelco Series has made at least one stop at the multi-use facility. Once again in 2001, the event will coincide with the running of the United State Grand Prix at the famed Indianapolis Motor Speedway in Speedway (IN). With the visit to the motorsports capital by the Formula One cars, several international guests will be in town and will likely make a stop at the ASA event.
Beginning in Indianapolis in 1979, The Tire Rack opened its first retail store and became “Indy’s Performance Specialists.” In 1982, The Tire Rack ran their first ad in the Autoweek classifieds and grew its “customer-direct” showroom so into an extensive s election that fills a half-dozen or more pages of advertising in popular auto enthusiast magazines.
Now exclusively “customer-direct” and established as America’s leading high-performance tire and wheel source, The Tire Rack is expand their offering, providing a variety of suspension and brake components to further enhance their customer’s vehicle’s capa bilities. Its website, www.tirerack.com, keeps customers informed on the newest and most popular tires, wheels, suspension and brake components as well as offering accurate fitment and performance data. Features include a Tire Decision Guide and Interactiv e Wheel Fitment Guide where different wheels can be seen on vehicles on screen. In addition, detailed product information including specs, warranty information, test results and customer feedback reports are available.
The Tire Rack team consists of expert enthusiasts trained to provide friendly, accurate fitment and performance advice. Team members spend approximately 80 hours a year in the classroom and behind the steering wheels of our test vehicles at The Tire Rack’s on-site test track and in “real world” driving sessions. These experiences give them the knowledge to help you choose the correct product for your vehicle, driving style and conditions.
Activities for the tirerack.com 200 begin on Friday, September 28, with practice and spectator gates both opening at noon (local). Following three 50-minute practice sessions, ASA qualifications will take place at 5 p.m. Race day events begin with spectato r gates opening at 3 p.m., followed by ASA’s exclusive on-track autograph session scheduled for 5 p.m. Pre-race ceremonies and driver introductions will begin at 6:15 p.m., with the tirerack.com 200 taking the green at 7 p.m.
Tickets for the tirerack.com 200 at Indianapolis Raceway Park are $25 each for reserved seats and $20 each for general admission. Children 12 years and younger are admitted free with a paying adult. VISA and MasterCard are accepted for ticket orders at the ASA ticket line, (765) 778-2105 or toll-free, 1-888-ASA-1020.
Text provided by Jeremy Troiano
Editors Note: To view hundreds of hot racing photos and art, visit
The Racing Photo Museum and the
Visions of Speed Art Gallery.