AMCI Expands European Operations, Announces European Leader

               Expansion Coincides With Firm's 20th Anniversary

    VISTA, Calif., Sept. 11 Automotive Marketing Consultants
Inc. (AMCI) today announced plans to expand business in Europe, establishing a
new office near Ingolstadt, Germany, and the appointment of Bert Moerman as
Director, European Operations.

    AMCI, first known as America's largest vehicle-testing company, boasts a
client list that already includes the most famous European brands, including
Audi, BMW, Mercedes-Benz and Volvo.  Fueled by the recent mega-mergers and the
growing importance of European OEMs, as well as the evolution of European
advertising regulations to permit more dynamic marketing strategies, AMCI saw
Europe as the next logical next step in its business development.

    Formerly with Audi, Moerman has been in the industry and covered a number
of sales and marketing functions for 14 years, including project manager for
global implementation of Audi's after-sales personnel and dealership-
management development program.  He believes that AMCI's expertise in
automotive testing, training and consumer events can change the way European
OEMs approach consumers.

    "There is enormous potential for synergy with the marketing concepts that
AMCI has developed over the past twenty years," Moerman said.  "Brands in
Europe will now have access to the same competitive knowledge and marketing
tools used by their American counterparts for two decades."
 
   Dynamic testing of prototypes and production vehicles can be accomplished
through AMCI's Comparative Vehicle Assessment (CVA(R)) programs -- giving
manufacturers unbiased, third-party analysis of performance, build-quality,
feature integration and ergonomics.  "By starting with CVA(R) data, and
incorporating the resulting competitive insights into cutting-edge training,
consumer event and advertising programs, European brands will be able to steer
consumer perception of their products with confidence," Moerman added.

    In addition, AMCI's revolutionary Learn & Drive(R) programs have been
instrumental in converting prospects and expanding an OEM's brand image.
Moerman's view: "European cultures are different than that in America, and
require a different marketing approach -- but the fundamental truth is that
potential clients need to experience a vehicle, touch it, drive it.  Achieving
this is a major concern for every marketing executive.  And there are few
chances to create the right atmosphere, during which you can be sure he or she
has found the right road, gotten the message you intended -- understood the
brand experience.  Only Learn & Drive(R) can do that."