BURNdevelopment Produces Webcast for the Launch of the 2002 Toyota Camry in Southeast Florida

    MIAMI--Sept. 11, 2001--BURNdevelopment, a South Florida-based business and technology consulting firm, has been selected by Southeast Toyota Distributors, LLC (SET), the largest franchised distributor of Toyota cars, trucks and vans in the world, to produce and broadcast the unveiling of the 2002 Toyota Camry via an Internet broadcast.
    The launch of the 2002 Toyota Camry, which premiered on August 7th and 8th of 2001 at http://www.burnww.net/BURNdemo/toyota_demo_01.htm, offered a multimedia web broadcast that included live and recorded video, music and sound, and other presentation materials.
    BURN's web broadcast services run on an Akamai platform , allowing the company to provide its clients with the fastest streaming and content delivery technology available today. This technology is designed to deliver interactive content to tens of thousands of online audience members and enables them to interact during the live presentation with questions and polling. Following a typical event, a permanent 'On Demand' replay is also made available.
    "The web-based premiere of the 2002 Camry is just one of the many ways that we are able to provide clients such as Toyota with innovative marketing solutions via technology," said Gary Manheimer, president of BURNdevelopment. "All of BURN's work for clients is designed to enhance interaction with customers, bring about positive returns and, ultimately, enable companies to develop new ways to strengthen their positions in the marketplace."
    "We are very excited about using this new technology," said Reginald Vaughn, Assistant Vice President, Retail Development for SET. "The best part is it was so simple to use. Our dealership personnel joined the webcast to learn information and ask questions about the new Camry without leaving their dealership. We were able to get the information to our 2500 salespeople quickly in a very entertaining format."

    About Southeast Toyota Distributors, LLC

    Ranked first among Toyota's American distributors in sales and customer satisfaction, Southeast Toyota Distributors, LLC, (http://www.buyatoyota.com) is the largest franchised distributor of Toyotas in the world. The company distributes vehicles in Alabama, Florida, Georgia, and North Carolina and South Carolina. Headquartered in Deerfield Beach, Florida, Southeast Toyota is owned and operated by JM Family Enterprises, Inc.
    JM Family Enterprises, Inc., (http://www.jmfamily.com) ranked by Forbes as the 19th largest privately held company in the United States, is a $7.1 billion diversified automotive corporation whose principal businesses focus on vehicle distribution and processing, finance and warranty services, and insurance products and services. In December 2000, the company was ranked by a survey in FORTUNE(R) magazine as one of the 100 Best Companies to Work For in America. The company is based in Deerfield Beach, Fla., and has significant operations in Jacksonville, Fla.; Mobile, Ala.; Commerce, Ga.; St. Louis, Mo.; and Hunt Valley, Md.

    About BURNdevelopment

    BURNdevelopment (http://www.burndevelopment.com) is an e-Business solutions firm focused on developing high-impact, creative technologies. The company is a global leader in marketing communications technology, software integration, custom development, rapid content delivery and creative media design. BURN's solutions place technology between its clients and their customers, partners and employees. This enables companies to improve customer satisfaction levels, increase revenues and lower operating costs. BURN partners with its clients to provide guidance, formulate strategies and construct digital solutions to business initiatives.
    A medium-sized, privately held company, BURNdevelopment has earned the reputation as one of the Global 1000's foremost professional solutions firms, delivering multi-language solutions to companies in North America, Latin America and Europe since its inception in 1996. With a long list of satisfied customers, key strategic partner relationships, and highly experienced staff, BURN is well positioned to meet the increasing and changing demands of its global customers.