American Honda Creates eBusiness Division; New Division Will Enhance and Personalize Customer Interaction With Honda

    TORRANCE, Calif., Sept. 10 American Honda Motor Co., Inc.
announced the creation of a new "eBusiness Division" to better serve its
customers by utilizing the latest e-business applications and advanced
technology.  American Honda's new business unit will provide its customers,
which include consumers, dealers and Honda associates who interact with the
public, with increased self-service and quicker access to product and service
information.
    "By creating the eBusiness Division, American Honda is building a more
efficient, more user-friendly business environment that will allow us to
better serve our customers," said Steven Center, assistant vice president of
American Honda Motor Co., Inc.'s eBusiness Division.
    For example, Center said the company will soon introduce personalized Web
pages and offer other consumer-friendly services online.  "This new division
will streamline customer contact with American Honda and its dealers.  These
'personal portals' will enable consumers to manage their relationships with
American Honda, and track their sales and service transactions with its
dealers," added Center.
    Through a new high-speed Web-based system, American Honda's dealers will
have instant online access to Honda-generated proprietary information such as
sales and service training, business transactions, and product, service,
marketing and technical information.
    "Honda is one of the top selling automobile brands on the Internet and our
customers are very Internet savvy," said Michael Keranen, assistant vice
president - information technology, American Honda Motor Co., Inc.'s eBusiness
Division.  "Of course, we will continue to offer a direct, live interface
between our customers and American Honda associates.  But by using the latest
technology, the eBusiness Division will provide an enhanced level of customer
service options."
    American Honda began operations in North America in 1959 with the
establishment of American Honda Motor Co., Inc., Honda's first overseas
subsidiary.  Today, more than 19,000 associates in the United States are
employed by Honda in the areas of design, development, engineering, assembly
and sales of Honda and Acura products.  Honda operates 10 manufacturing
facilities in North America that produce automobiles, motorcycles, all-terrain
vehicles, power equipment, transmissions and engines, using domestic and
globally sourced parts.  Honda exports its products from North America to more
than 90 different countries worldwide.

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