Watch The Global Reveal Of The Saab 9X Live
FOR RELEASE: September 10, 2001Watch The Global Reveal Of The Saab 9X Live
Norcross, Ga. - Saab Automobile will unveil its new concept car, the Saab 9X, on Tuesday, September 11 at the Frankfurt Motor Show (IAA). The 9X challenges automotive tradition by revealing new dimensions in car design.
Saab invites the world to watch the reveal live via webcast at 9:25 a.m., Central European Time on September 11. Simply visit http://www.saab9X.com and take a front-seat for this global launch.
This launch represents the first step in a series of many new products from Saab. The automotive industry will see the announcement of "at least one new product or concept every year for the next six years," said Saab Automobile President and CEO, Peter Augustsson.
As a result, worldwide sales volumes are expected to almost double, reaching about 250,000 units a year by 2006. "It is a product and marketing offensive that is unprecedented in Saab's history," Augustsson added. "It will see us become an increasingly important worldwide player in the premium car sector."
###