Bayliss Double Win At World Superbike in Assen, Holland; Clinches 2001 World Championship; Ducati's ninth victory in twelve years

    BOLOGNA, Italy--September 10, 2001--Ducati Motor Holding S.p.A. , a leading manufacturer of high performance motorcycles, today announced Troy Bayliss (Ducati Infostrada) took a superb double win in the Dutch leg of the World Superbike at Assen and clinched the 2001 World Superbike Championship. The 32-year old Australian, in just his second season in World Superbikes, won both races from his team-mate Ruben Xaus with one round remaining at Imola in Italy.
    "Ducati celebrates its 75th anniversary this year, and what better way to do it than to win the World Superbike Championship," said Carlo Di Biagio, Ducati Chief Executive Officer. "A combination of our innovative new Testastretta engine and some dazzling riding by Troy Bayliss - as well as by Ben Bostrom and Ruben Xaus - has proved unbeatable. Congratulations to them, to the excellent team which supports them, and thanks to our fans all around the world."
    "This weekend's victory in both the rider's and manufacturer's titles is a fantastic achievement," commented Federico Minoli, Ducati President. "We are especially pleased that our bike, one of the strongest in years, continues to attract the most talented riders at both factory and privateer team levels."
    Founded in 1926, Ducati builds racing-inspired motorcycles characterized by unique engine features, innovative design, advanced engineering and overall technical excellence. Ducati has won ten of the last twelve World Superbike Championship manufacturer's titles and more individual victories than the competition put together. The Company produces motorcycles in four market segments which vary in their technical and design features and intended customers: Superbike, Supersport, Monster and SportTouring. The company's motorcycles are sold in more than 40 countries worldwide, with a primary focus in the Western European and North American markets. For more information about the Company, please visit our web site at http://www.Ducati.com.


    This press release contains statements that are forward-looking and are subject to a number of risks and uncertainties that could cause actual results to differ materially from those anticipated, as described in the Company's 2000 annual report, filed with the U.S. Securities and Exchange Commission on Form 20-F, dated July 2, 2001.