Watch the Global Unveiling of the Saab 9x Live

    NORCROSS, Ga., Sept. 10 Saab Automobile will unveil its
new concept car, the Saab 9X, on Tuesday, September 11 at the Frankfurt Motor
Show (IAA).  The 9X challenges automotive tradition by revealing new
dimensions in car design.
    Saab invites the world to watch the unveiling live via webcast at
9:25 a.m., Central European Time on September 11.  Simply visit
http://www.saab9X.com and take a front-seat for this global launch.
    This launch represents the first step in a series of many new products
from Saab.  The automotive industry will see the announcement of "at least one
new product or concept every year for the next six years," said Saab
Automobile President and CEO, Peter Augustsson.
    As a result, worldwide sales volumes are expected to almost double,
reaching about 250,000 units a year by 2006.  "It is a product and marketing
offensive that is unprecedented in Saab's history," Augustsson added.  "It
will see us become an increasingly important worldwide player in the premium
car sector."

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