DALLAS, Texas
FOR RELEASE: September 6, 2001MADD Partners With Chevrolet On Program To Address Underage Drinking, Encourage Positive Choices
Fake ID Multi-Media School Assembly Show to Premier at MADD National Conference, Launch Nationally in Fall 2001
DALLAS, Texas - Fake ID, a new, national multi-media school assembly program designed to reach students struggling with peer pressure and making tough decisions to refuse alcohol, was premiered today at Mothers Against Drunk Driving's (MADD) National Conference in Dallas, Texas. MADD is partnering with Chevrolet to launch the national program, which will be rolled out to junior high and high schools across the country this fall.
"Young people often receive mixed messages about alcohol use from friends, siblings and even parents," said MADD National President Millie I. Webb. "Our new multi-media school assemblies are an entertaining way to speak to youth on their level and encourage good judgment. We are also excited to receive support from Chevrolet in helping us 'drive' this program into schools across the nation."
In support of the Fake ID program, Chevrolet will provide 10 specially-identified Suburbans, which will be used to tour the shows and to appear at schools across the country.
Alcohol is the No. 1 substance abuse problem among youth. During a typical weekend, an average of one teenager dies each hour in a car crash. Nearly 50 percent of these crashes involve alcohol.
Hosted by "Home Improvement's" Zachery Ty Bryan with appearances by actress Rachael Leigh Cook and Jillian Parry (Miss Teen USA 2000), Fake ID uses the latest DVD technology and three giant screens totaling 10 1/2' x 43'. The fast-paced, 38-minute show catches students' attention with an exciting blend of powerful imagery and special effects and uses poignant stories of real young people, clips from major motion pictures and segments from current music videos to challenge students to think about who they want to be, what they want their futures to hold, and wise decisions that will help ensure a healthy future.
This spring, MADD plans to launch a companion show for elementary students, Street Smarts, with an emphasis on personal safety, how alcohol affects growing brains and why it is important to make healthy choices. "Fake ID and Street Smarts are important programs in MADD's ongoing efforts to involve young people in the fight against underage drinking and impaired driving," said Webb.
The largest division of General Motors, Chevrolet fulfills the transportation needs of more than 36 million Americans daily -- more than any other auto manufacturer -- and offers the broadest lineup of cars, trucks and vans in the industry.
The Fake ID and Street Smarts programs are also sponsored by Intelli-Check, the acknowledged leader in document verification.
Mothers Against Drunk Driving is a grassroots non-profit organization with a mission to stop drunk driving, support the victims of this violent crime and prevent underage drinking. For more information or to book Fake ID for your school, call 1-800-GET-MADD, visit www.madd.org/assembly/ or e-mail MADD at assembly@madd.org.