Lithia Motors, Inc. to Present at Sixth Annual Northwest Investors Conference September 15, 2001

    PORTLAND, Ore., Sept. 10 Lithia Motors, Inc.
today announced it is scheduled to present at the Sixth Annual Northwest
Investors Conference on Saturday, September 15, 2001 at 10:30 a.m. at the
Oregon Convention Center.  Senior Vice President and Chief Financial Officer
Jeffrey DeBoer will provide attendees with a complete update on the company's
business strategies and recent financial results.  An audio replay of the
presentation will be available at http://www.conference.mkgfinancial.com or via the
company's website http://www.lithia.com.

    About the 2001 Northwest Investors Conference
    The Sixth Annual Northwest Investors Conference, hosted by MKG Financial
Group, member NASD, SIPC, offers investors the opportunity to hear business
strategy presentations from over 20 leading northwest companies.  In addition,
business and civic entrepreneur James B. Johnson, former Intel Vice President
and Oregon Site Manager, will deliver this year's luncheon keynote address
entitled "Investing in Oregon's Future," a look at the powerful link between
higher education and Oregon's future economy.  U.S. Bancorp Western Region
Economist John Mitchell kicks off the program at 8:00 a.m. with an insightful
and entertaining commentary on northwest economic trends followed by
concurrent company presentations beginning at 9:00 a.m.
    Admission is free to all conference activities and exhibits.  Reservations
are required for the luncheon.  To register for the conference, reserve your
spot at the luncheon and receive a complete conference program, call MKG
Financial Group at 503-226-6700, toll free 800-760-4933, e-mail
conference@mkgfinancial.com or visit the conference web site at
http://www.conference.mkgfinancial.com.

    About Lithia Motors, Inc.
    Lithia Motors, Inc. is a Fortune 1000 and Russell 2000 Company that
operates 117 franchises in California, Oregon, Washington, Nevada, Colorado,
Idaho, South Dakota and Alaska.  Lithia sells 26 brands of new vehicles at
58 stores and over the Internet through "Lithia.com-America's Car & Truck
Store."  Lithia also sells used vehicles; arranges finance, warranty, and
credit insurance contracts; and provides vehicle parts, maintenance, and
repair services at all of its locations.  Lithia retailed 68,126 new and used
vehicles and had $1.66 billion in total revenue in 2000.  For more information
about Lithia Motors, log on to http://www.lithia.com.

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