Jeep(R) Brand Joins HBO in Honoring World War II Heroes

    AUBURN HILLS, Mich., Sept. 10 In celebration of HBO's
"Band of Brothers," the story of the men of Easy Company and their journey
from everyday Americans to World War II heroes, Jeep(R) will support a
multimedia campaign to honor the shared values, heritage and spirit of "Band
of Brothers" and the Jeep brand.
    This begins a series of 60th anniversary celebrations that the Jeep brand
will be organizing to honor the men and women of WWII and commemorate their
contributions for the cause of freedom.
    Launching this celebration is a series of tribute spots produced by "Band
of Brothers" episode director and co-executive producer, Tony To, in
collaboration with Jeep and Arnell Group.  Shot in Normandy, where Easy
Company landed on D-Day 57 years ago, the spots celebrate the men's legacy and
recognize Jeep's role in that historic landing.  The tribute spots will begin
airing nationally on broadcast television the week of September 10th and will
run through the duration of the ten-week miniseries.  In conjunction with the
brand's anniversary, Jeep's entire lineup will be featured, highlighting the
newly launched Jeep Liberty.
    "It made sense for us creatively to have Jeep join HBO in celebrating this
historic event because Jeep and 'Band of Brothers' celebrate and share the
same values -- a can-do, innovative spirit that celebrates freedom and
independence -- and therefore it's a natural and organic partnership," said
Tony To.  "It was an honor to help create these spots that will remind
everyone of the heroism of the men of Easy Company and the role Jeep played
helping them do their job during those difficult days," added To.
    "Band of Brothers" tells the story of Easy Company, 506th Regiment of the
101st Airborne Division, U.S. Army.  Starting rigorous training in Georgia in
1942, it recounts the achievements of the elite rifle company, which
parachuted into France early on D-Day morning, fought in the Battle of the
Bulge, and captured Hitler's Eagle's Nest at Berchtesgaden.  "Band of
Brothers" chronicles a unit that took 150 percent casualties and became true
American heroes.  Based on Stephen Ambrose's nonfiction best-seller about a
World War II U.S. Army unit, the miniseries debuted on HBO Sunday, September 9
at 9 p.m. (ET) and will run for 10 weeks.
    "It is very fitting that Jeep is joining HBO in honoring the men of Easy
Company," said Eric Kessler, Executive Vice President Marketing, HBO.  "Jeep
played a vital role in World War II and we are delighted they are helping us
pay tribute to these heroes."
    "With this partnership we are seeking to create an educational bridge to a
new generation, the 'Millennials,' as well as a reminder to all generations to
recommit to democracy and freedom," said Jeff Bell, Vice President Marketing
Communications, DaimlerChrysler.  "This partnership will forever preserve the
legacy of our everyday heroes."
    HBO's "Band of Brothers" web site at http://www.hbo.com serves as a living
memorial to all the veterans who served in WWII.  With the youthful generation
Y showing a renewed interest in history as a means to ignite and inform their
future, Jeep is supporting the development and growth of this informational
resource.
    Jeep brand dealer showrooms will bring the "Band of Brothers" spirit to
life through displays and material on Jeep and its role alongside the men and
women of WWII.
    The Jeep brand was created on July 23, 1941 when Willys Overland landed a
contract with the US Army to produce a special vehicle for use in World War
II.  The Jeep, as it came to be called, was engineered and built in only 60
days.  In 1950 the company decided to capitalize on the equity and heroic
performance of the vehicle during the war and registered the Jeep marque for
the U.S. and abroad.
    Jeep is a registered trademark of DaimlerChrysler and among the most
recognized brands in the world.  The all-new Liberty joins the already
formidable Jeep lineup as the newest member of the legendary brand started 60
years ago.  Jeep Grand Cherokee is the flagship of the brand, offering an
exceptional balance of power, capability and refinement.  Wrangler is a direct
descendent of the "original" Jeep vehicle 60 years ago, maintaining popularity
with its fun and freedom youthful image.  Jeep Liberty and Wrangler are
produced in Toledo, OH and Jeep Grand Cherokee is produced in Detroit, MI and
Graz, Austria.  Jeep vehicles are sold in nearly 100 countries around the
world in both left- and right-hand drive versions.  Annual U.S. sales are
approximately 500,000.
    Home Box Office is the premium television programming division of Time
Warner Entertainment Company, L.P., providing two 24-hour premium television
services, HBO and Cinemax.  Together, both networks reach nearly 37 million
subscribers in the United States via cable and satellite delivery.  Home Box
Office's international joint ventures bring HBO branded services to more than
50 countries around the globe.

Click here