NTN Network Signs Dodge as Title Sponsor to Help Launch All New Ram Truck During 2001-2002 NFL Football Season

    CARLSBAD, Calif. and AUBURN HILLS, Mich.--Sept. 10, 2001--

    Program Provides Creative Marketing Support to Drive Awareness
    and Promotion As Part of QB1(R) Interactive Game
    Broadcast to 3,000 Hospitality Locations Nationwide

    NTN Communications, Inc. (AMEX:NTN), the world's largest out-of-home interactive television network today announced that the Dodge Division of DaimlerChrysler has signed with the NTN Network to become title sponsor of QB1(R), extending Dodge's involvement with Monday Night Football through NTN's QB1 Predict the Play(TM) -- the company's flagship, interactive play-along football game played in conjunction with live, televised NFL and college football games -- to support the introduction of the new 2002 Dodge Ram.
    The comprehensive program created by the NTN Network grants Dodge automotive exclusivity within all QB1 programming to generate awareness for the 2002 Dodge Ram during scheduled Monday Night Football games and several NCAA College Bowl games. This increases awareness beyond regular broadcasts, strengthening and supporting Dodge's current `Grab Life by the Horns' advertising theme throughout the football season at hospitality locations nationwide. The program directly targets NTN's QB1 participants -- a largely male audience representing nearly one million in daily traffic -- watching and playing along with Monday Night Football throughout the country.
    "Dodge challenged us to develop a unique program that could leverage both their national and local launch efforts associated with the new Dodge Ram truck," said Mark deGorter, president/COO of the NTN Network. "Our response was to create an end-to-end solution that takes advantage of NTN's key marketing elements including on-site promotional co-branded games and our OmniPoll real-time interactive research -- aspects of the network that allow our advertising partners to deeply target their core audience as well as gain immediate results of customer reaction to Dodge products. Dodge joins a growing list of brands that have taken advantage of the NTN Network in what is the most comprehensive marketing program we've developed to date."
    NTN Network provides Dodge with a full-circle integrated marketing, advertising and media agenda that includes integrated branding on all point-of-sale materials, co-branded promotional spots generating 261 million gross impressions a week, on-premise and immediate survey polling and results, extension opportunities with local dealerships, and a hotlink driving traffic to the Dodge Web site from QB1.com. The continuous series of promotions peppered with weekly Dodge-branded prizes, culminates in an end-of-season QB1 Dodge `Ram Trivia Bowl' advergaming contest that allows the consumer to win the grand prize -- a 2002 Dodge Ram truck.
    During halftime of select games starting September 24th, NTN will air a special interactive advergaming segment quizzing QB1 players on aspects of the new 2002 Dodge Ram as highlighted throughout the company's creative running on both the NTN Network and NFL football broadcasts. When a QB1 participant answers a specified amount of questions correctly during the season, the player will be eligible to win the grand prize. The final quiz will run before the Rose Bowl on January 3rd, 2002, and will consist of 15 Dodge-related questions in a patented 30-minute NTN "Countdown(R)" format. The QB1 player who wins will receive a 2002 Dodge Ram truck and be nationally recognized over the NTN Network as well as on the QB1 Web site.
    A key element of the title sponsorship includes NTN's hallmark OmniPoll(TM), an interactive on-premise research tool that allows Dodge to effectively gather valuable consumer information regarding purchasing behavior through pre- and post- awareness studies. Keeping with an unobtrusive approach, a recent highlight to OmniPoll will be NTN's use of the Opt-in feature, allowing only interested NTN patrons to request additional information on the Dodge Ram Truck or Dodge-related products through a Playmaker, NTN's wireless game device.
    "NTN's large following of QB1 during the heightened football season allows us to target nearly one million potential customers each day a football game is played and then close the marketing loop by providing an outlet for consumers to purchase the product at a local dealership," said Michael Rosenau, manager of corporate communications, DaimlerChrysler. "The exposure, combined with NTN's ability to work with individual Dodge dealers and local venues to develop promotions and local in-game messages, makes NTN a complete marketing solution by tailoring a national campaign and producing profitable results at the regional and local levels."
    NTN provides engaging, on-premise entertainment to over 3,000 sports bars and restaurants nationally. NTN delivers over 56 million gross impressions monthly featuring not only QB1 Predict the Play but popular interactive quiz show programs such as Showdown(R), Passport(R), BrainBuster(R), Spotlight(R) and Playback(R).

    About NTN Communications, Inc.

    Based in Carlsbad, NTN Communications, Inc. (AMEX:NTN) is the parent corporation of the NTN Network division and Buzztime Entertainment, Inc., a subsidiary.

    About NTN Network

    The NTN Network is the largest out-of-home interactive television network in the world. Through NTN's Digital Interactive Television (DITV) technology, the NTN Network broadcasts entertainment and sports programming engaging over 1.9 million players and reaching over 6 million unique consumers each month in approximately 3,000 national hospitality locations such as TGIFriday's, Damon's, BW3, Bennigan's and others, as well as over 500 locations in Canada.

    About Buzztime Entertainment

    Buzztime Entertainment, Inc., with investment from Scientific-Atlanta, Inc., produces BUZZTIME(TM), the interactive television trivia channel, and live sports predictions games such as QB1(R) from its live interactive broadcast studio. Buzztime's partners include: Scientific-Atlanta, MSNTV, AT&T Interactive Television, Sun Java TV, Sprint PCS Wireless Web, Yahoo!, and the NTN Network.