MeansBusiness Delivers World's Largest Source of Expert Business Ideas to Executives at DaimlerChrysler
BOSTON--Sept. 10, 2001--MeansBusiness, Inc. today announced that DaimlerChrysler has licensed the MeansBusiness service giving top executives direct access to over one thousand leading business experts' ideas. The DaimlerChrysler Corporate University (DCU) is dedicated to improving learning and performance for these executives who lead DaimlerChrysler's international businesses.
"DaimlerChrysler needs to have the capability to identify the latest expert thinking and ideas that can drive performance across the entire company on a continuous basis", said Michael Muller, of the DaimlerChrysler Corporate University. "MeansBusiness enables DaimlerChrysler to directly link strategic content to our objectives and deliver these ideas to executives for just-in-time learning and application."
"When MeansBusiness joined the corporate university team our professionals worked closely to understand the DaimlerChrysler objectives and rapidly assemble unique ideas addressing virtually any management issue a DaimlerChrysler manager might face," said David Wilcox, CEO of MeansBusiness.
MeansBusiness has developed the first systematic way to stay on top of the constant flow of ideas, strategies and innovation from top business experts. The arrangement licenses DaimlerChrysler executives for access to over 20,000 ideas from leading experts including Drucker, Hamel, Prahalad, Moore, Kotler, Davenport, Christensen and more. The ideas are selected verbatim from the expert's recent books so that busy executives can review each idea in minutes and then study in depth those ideas that directly impact their business.
About MeansBusiness
MeansBusiness, Inc. owns the largest and fastest growing database of business ideas in the world. MeansBusiness brings to the desktop of knowledge workers in corporate, academic, and consulting communities, the expert thinking that helps them solve the business problems they face daily. MeansBusiness has long-term license agreements with the world's most important English language business publishers including Harvard Business School Press, Financial Times/Prentice Hall, John Wiley & Sons, Oxford University Press, Microsoft Press, and McGraw-Hill Professional Book Group. MeansBusiness, Inc. is a privately held company, headquartered in Boston. More information about MeansBusiness is available at www.meansbusiness.com or by calling 1-617-956-9921 extension 33.