Ford Lio Ho Wins Best Employer Award in Asia

    HONG KONG, Sept. 7 Ford Lio Ho Motor Company Ltd. has been
named the Number One Best Employer in Taiwan and among the top 20 in all of
Asia in a survey ranking the Asian region's top employers.
    "This is a tremendous achievement for Ford Lio Ho," said Ford Lio Ho
President John Parker upon accepting the award in Hong Kong on Sept. 5.  "It
is great for the Ford brand image and we will continue to build our image with
this award.  We take good care of our employees recognizing that a happy
employee is a productive employee, contributing toward producing quality
products and services for our consumers.  We are all the people building a
better Ford Lio Ho."
    More than 92,000 employees and 355 companies took part in this year's
survey, which was conducted in partnership with Hewitt Associates, the Asian
Wall Street Journal and the Far Eastern Economic Review, and also supported in
Taiwan by CHEERS Magazine.  Both local and international companies were
invited to participate in the survey.  Eligibility criteria required that a
company be at least two years old and have at least 100 employees.
    Ford Lio Ho Motor Company Ltd. was established in 1972 in Taiwan in
Chung Li, near Taipei.  The manufacturing and vehicle assembly complex
produces:  Activa (1.6-liter four-door notchback); Activa Life (1.6-liter
five-door hatchback); Tierra LS (1.6- and 1.8-liter notchback); Ixion MAV
(1.8-liter five-door minivan); Mondeo (2.0-liter four-door family sedan);
Pronto (Suzuki-derived 1.0-liter pickup and van) and Econovan (2.0-liter
pickup and van) trucks.  It also builds the Mazda 323 and Mazda Premacy
subcompact for sale by Mazda Taiwan (a division under Ford Lio Ho).  In
addition, Ford Lio Ho markets Focus, Escape (2.0-liter and 3.0-liter), Sable
and Windstar from the U.S.
    The Best Employers in Asia is a study that seeks to examine human
resources management practices in many of the region's leading organizations.
It seeks to provide insights into how companies can achieve a real competitive
advantage through people.  The purpose of the study is to explore what makes
companies good to work for, and to identify a short list of Best Employers in
Asia.  The survey was conducted in China, Hong Kong, Indonesia, South Korea,
Malaysia, the Philippines, Singapore, Taiwan and Thailand, over five months.
    In 1988, Ford Lio Ho captured car sales leadership in Taiwan for the first
time and retained the title for six consecutive years.  It did so while new
car demand was growing faster in Taiwan than in any other established
automotive market.  Between 1986 and 1989, the car industry in Taiwan nearly
tripled in size.  The market peaked in 1994 with overall sales of nearly
600,000 vehicles.

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