Microsoft Welcomes World's First Provider of Wireless Personalized Audio Streaming to Their Mobile Solutions Partner Program: MobileBriefs

    ATLANTA and NEW ORLEANS, Sept. 7 NAB 2001 -- After months
of development and testing, MobileBriefs announced the immediate commercial
licensing availability of its wireless Personalized Audio Broadcasting (PAB)
mobile audio technology and also announced today that it has formally joined
the Microsoft Mobile Solutions Partner Program.
    Users now have the ability to both create and receive their personalized
audio show, which they can listen to (or read via ebook format) while on the
go!  This highly personalized technology is the first of its kind to give any
user ultimate control while in transit.  Whether a user wants the latest news
within their trade industry or job function or top audiobooks, MobileBriefs
Personalized Audio Broadcast (PAB) can deliver to their exact preferences,
even lasting the exact length of their commute or travel time.
    The user's personalized show can be accessed by a variety of methods.
Wireless streaming of their personalized show is now fully optimized for the
vast majority of mobile devices to include Microsoft's own PocketPC platform.
All PocketPC-based devices (i.e. Compaq iPAQ, HP Jornada, Casio Cassiopeia,
etc) can access the streamed content over a wide variety of 2.5G and 3G
systems to include GPRS, CDMA2000 and WCDMA.  Users without wireless access or
where coverage is unavailable (subways, trains, and planes) may also perform a
traditional synchronization to automatically receive their show in advance.
    "We are thrilled to be a part of the Microsoft Mobile Solutions Partner
Program," states Michael Price, CEO of MobileBriefs.  "Our complex
personalized audio engine gives us the ability to deliver automatically
customized rich media content to mobile users and corporations around the
world.  With the support we receive from the Microsoft program, we will be
able to further expand our efforts."
    "We're happy to welcome MobileBriefs into the Mobile Solutions Partner
Program," said Vimal Sethi, product manager for the Mobile Solutions Partner
Program.  "We are pleased they have chosen to work with us to provide
excellent mobile products and services."

    About MobileBriefs Inc.
    MobileBriefs is a technology infrastructure company dedicated to extreme
personalization and wireless delivery of mobile audio content.  MobileBriefs'
first product based on this world-class Personalized Audio Broadcast (PAB)
technology is My.MobileBriefs.com , which applies their systems to the world's
largest amount of high-quality business audio.  The resulting
My.MobileBriefs.com gives business professionals anytime, anyplace access to
high-quality business information within their trade industry, job function,
and specific business interests which they may listen to as they commute or
travel each day from almost any mobile device.  The technology can be applied
to virtually any subject matter to include healthcare, legal, finance, most
major industries, sports, politics, general news, and other consumer topics.
The company's founder, Michael F. Price, is also the original founder of
eTrain which in 2000 had $149 million in revenue and 1.2 million paid users.
MobileBriefs operates under the new reality that users do not want choices,
rather they want what they want.  The assembly and delivery of exactly what
information users want, in the format they want it in, at the exact moment
they want, lasting the exact duration they want it is what MobileBriefs is
about and what separates it from others.  MobileBriefs enables this through
advanced algorithms, AI, and excellence in media mobility.  For more
information visit:
    http://www.MobileBriefs.com

    Inquiry Contact:               Investor Contact:
    Dawn Benton                    Michael Price
    Marketing Manager              CEO
    MobileBriefs, Inc.             MobileBriefs, Inc.
    DBenton@MobileBriefs.com       MPrice@MobileBriefs.com
    Tel. 678.923.4581              Tel. 770.329.2523

    Forward-looking statements are made in this release pursuant to the safe
harbor provisions of the Private Securities Litigation reform Act of 1995.
Investors are cautioned that all forward looking statements are subject to
risk and uncertainties, including, without limitation, the timing of new
announcements or introductions by the company and its competitors, the hiring
and retention of key employees, competitive pricing pressure, dependence on
third parties for components and products, general economic conditions in the
United States and international markets, and other related risks.  All trade
names cited above are the property of their respective owners which do not
have any cross-ownership nor do they directly endorse MobileBriefs or other
company products and services except where joint marketing alliances have been
formally announced by the parties.
    Key Index Words:  wireless web, cell phone, Telematics,
telecommunications, pcs, 3g, wireless networks, mcontent, new media,
broadcasting, wireless internet, audiobooks, mobile news, internet radio,
palm, ipaq, handspring, sony walkman, panasonic sd, telecom, consumer
electronics, mp3, PDA, PocketPC, handheld, realnetworks, microsoft media
player, sirius, xm, ntt docomo, commute, onstar, wingcast, wireless
broadcasting.

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