A New Dodge Ram Commercial Debuts Tonight on the '2001 MTV Video Music Awards'

    AUBURN HILLS, Mich., Sept. 6 On the heels of the
announcement that "Grab Life By The Horns" is the new advertising theme line
for the cars, trucks and minivans sold under the Dodge brand, a new TV spot
highlighting the next generation 2002 Dodge Ram pickup truck will debut
tonight during the "2001 MTV Video Music Awards" on MTV.
    The ads will use music by Aerosmith, the legendary rock and roll band that
is partnering with Dodge.  In addition to the advertising campaign, Dodge is
sponsoring Aerosmith's "Just Push Play," 48-city tour now underway.
    The 30-second spot, titled "Reflections," will next air during the Latin
GRAMMY Awards on Tuesday, September 11 on CBS.
    "Reflections" can be previewed today via the Internet by logging on to
ftp://checkitout:focus@ftp.gtninc.com/pub/pmarkpress .
    "Reflections" is based in a mythical truck utopia called Truckville, where
the next generation Dodge Ram is "the new mayor."
    "Reflections" shows the next generation Ram traveling across barren space
as it approaches Truckville.  On the way, it passes an Aerosmith concert tour
staging truck, and outraces a jet plane flying overhead.  The Ram heroically
enters Truckville, coming to an aggressive stop in front of Truckville City
Hall.  The spot is designed to display the overall superior capability of the
Ram, including power, performance, handling and braking.
    The Ram TV and print ads were developed by PentaMark Worldwide, a unique
full-service global marketing communications agency that provides advertising,
marketing, media planning and buying worldwide for DaimlerChrysler.
Headquartered in Troy, Michigan, PentaMark Worldwide is owned by BBDO
Worldwide, a wholly owned subsidiary of the Omnicom Group, which is publically
traded on the New York Stock Exchange.

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