Audi of America Sponsors the 2001 Canada's Cup

    DETROIT, Sept. 6 Audi of America, Inc. is proud to
announce its sponsorship of the Canada's Cup.  This exciting regatta is one of
the oldest sailing competitions in the country, with the first match race
series held in 1896.  This will be the 19th renewal of the International Match
Race Series for the Canada's Cup between the United States and Canada.  A team
from Detroit's Bayview Yacht Club will compete against a team from Toronto's
Royal Canadian Yacht Club in Farr 40(R) One Design boats.
    This year's event begins September 8, and races will occur on Lake
St. Clair.  Two windward-leeward races, about 10 miles in length each, are
planned each day, weather permitting.  The first team to win seven races will
be declared the winner of the 2001 Canada's Cup.
    "We are proud to be a sponsor of the 2001 Canada's Cup," said Maria
Nahigian, Audi Event Marketing Manager.  "This endurance challenge epitomizes
the Audi Brand's defining characteristics: advanced technology, design,
performance and emotion."
    The Bayview Yacht Cub is located at 100 Clairpointe, Detroit, MI 48215
U.S.A.  For more information about this historic sailing event, visit
http://www.byc.com .
    Audi of America is headquartered in Auburn Hills, Michigan, and markets a
line of performance-oriented luxury cars: the A4, A6, A8, TT and the allroad
quattro.  An all-new Audi A4 will hit the U.S. market later this fall.  The
new A4 will have a new design celebrating the serious, the sensuous, the
sporting with stunning symmetry and powerful performance.  Audi's event
marketing programs center around the performing arts, lifestyle and sporting
events.  The parent company, Audi AG, is headquartered in Ingolstadt, Germany.
For more information about additional Audi-related events and corporate news,
visit http://www.audiusa.com .

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