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AutoNation's Maroone Stores to Sponsor University of Miami Hurricanes

AutoNation's Maroone Stores to Sponsor University of Miami Hurricanes

AUTONATION COMPANY LOGO
AutoNation Logo. (PRNewsFoto)[TC]
FORT LAUDERDALE, FL USA 10/17/2000
   

           Sponsorship Kicks Off With Ticket Giveaway for Sept. 8th
                         Football Season Home Opener

    FORT LAUDERDALE, Fla., Sept. 6 AutoNation, Inc.
, America's largest automotive retailer, today announced that its
26 "Maroone" dealerships in South Florida will kick off a corporate
sponsorship of the University of Miami's athletic department this weekend with
the Hurricanes' first home game of the college football season.
    In honor of the September 8th home opener against the Scarlet Knights of
Rutgers University, Maroone dealerships have been giving away 3,000 game
tickets while supplies last to customers who have been test driving vehicles
at any of the 26 Maroone locations in Miami-Dade, Broward and Palm Beach
counties.
    Additionally, at the first and second quarter break of every Miami
Hurricanes home game, two fans will be randomly selected to participate in the
"Maroone Challenge," a football-related skills event with winners receiving
four tickets to the November 17th final home game against the Orangemen of
Syracuse University.  The winners also become eligible to win a two-year
vehicle lease that will be given away during a final Maroone Challenge at the
Syracuse game.
    "We're honored and excited to be a corporate sponsor of one of the leading
collegiate athletic programs in the country," said Michael E. Maroone,
AutoNation's President and Chief Operating Officer.  "This is a 'win-win'
sponsorship for the Hurricanes, AutoNation's Maroone dealerships and for South
Florida sports fans."
    The Maroone dealerships' sponsorship of the Hurricanes also includes:

    * Maroone signage on the Hurricanes' home scoreboard at the Orange Bowl,
additional Maroone signage and vehicle displays in the Orange Bowl's east end
zone, full-page Maroone ads in game programs and various fan-centered
promotional events.

    * On-field recognition of the Maroone corporate sponsorship during the
September 15th home game against the Huskies of the University of Washington.

    * A trip for two give-away to the October 13th game in Tallahassee, Fla.
against the Seminoles of Florida State University.  Entry forms for the trip
give-away are available at all South Florida Maroone locations.

    * Three tapings of "The Larry Coker Show," hosted by the Hurricanes' head
coach, from three different Maroone store locations.

    * Other signage and promotional opportunities with the University of
Miami's basketball and baseball teams.

    About "Maroone"
    AutoNation's Maroone group of dealerships operates 31 new vehicle
franchises at the following 26 South Florida locations:

    Belle Glade
    Maroone
    Chevrolet/Pontiac/Olds/Buick/Cadillac

    Coconut Creek
    Maroone Chrysler/Jeep

    Delray Beach
    Maroone Chevrolet of Delray
    Maroone Dodge of Delray
    Maroone Ford of Delray
    Maroone Nissan of Delray

    Fort Lauderdale
    Maroone Chevrolet of Fort Lauderdale
    Maroone Ford of Fort Lauderdale
    Maroone Nissan of Fort Lauderdale
    Maroone Toyota

    Greenacres
    Maroone Chevrolet of Greenacres

    Hollywood
    Maroone Honda of Hollywood
    Maroone Kia of Hollywood

    Lake Park
    Maroone Lincoln-Mercury of North Palm

    Margate
    Maroone Ford of Margate

    Miami
    Maroone Chevrolet of Miami
    Maroone Chevrolet of West Dade
    Maroone Dodge of Miami
    Maroone Ford of Miami
    Maroone Honda of Miami
    Maroone Nissan of Miami

    Pembroke Pines
    Maroone Chevrolet of Pembroke Pines
    Maroone Dodge of Pembroke Pines
    Maroone Nissan of Pembroke Pines
    Maroone Oldsmobile/Isuzu

    Perrine
    Maroone Nissan of Kendall

    About AutoNation, Inc.
    AutoNation, Inc., a Fortune 100 company based in Fort Lauderdale, Fla.,
owns and operates 367 new vehicle franchises in 17 states.  In 2000, the
Company generated more than $20 billion in revenue.  For more information,
visit http://www.autonation.com, where shoppers can find approximately 100,000 new
and used vehicles for sale.

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