Porsche(R) Fights Cancer With 50-State Cross Country Trek; Yahoo! Serves as Presenting Sponsor for 'Drive For Hope'

         Official 2001 Porsche 911(R) Turbo and Opportunity to Drive
                  In Challenge Up for Bid on Yahoo! Auctions

    ATLANTA, Sept. 6 Porsche Cars North America (PCNA) today
announced plans to launch the company's second cross-country expedition.  The
"Porsche 50-State Drive For Hope" is a record-setting challenge to benefit The
Hope Foundation, one of the nation's leading cancer research organizations.
    Porsche also announced today that Yahoo! Inc. , a leading
global communications, commerce and media company, has signed on as the
presenting sponsor of the 50-State Drive for Hope and will provide online
marketing support for the event.  In addition, Yahoo!(R) Auctions
(http://auctions.yahoo.com ) will serve as the official auction site for the
50-state drive.  Beginning Sept. 12, 2001, one opportunity to drive a leg of
the challenge will be up for auction along with an official challenge 2001
Porsche 911 Turbo, a Drive for Hope special edition Gibson Custom Edition Les
Paul guitar and other Porsche memorabilia.
    "Porsche is committed to helping The Hope Foundation raise the level of
awareness and support for cancer research," said Fred Schwab, PCNA president
and CEO.  "The endurance test our drivers will experience in this challenge
can't compare to the sheer test of strength cancer patients face daily.
They're the real winners in this event."
    The challenge will begin in Honolulu on Sept. 20, 2001.  After the initial
drive, the three all-wheel drive Porsche 911 Turbos will be loaded onto a
cargo jet where official transportation partner, Pacific Air Cargo, will fly
the sports cars to Los Angeles to continue the nine-day, around-the-clock
adventure.  Yahoo! will also equip each car involved in the record-setting
challenge with eLink service Fortified with Yahoo! from Motient Corporation on
RIM Wireless Handhelds(TM) from Research in Motion (RIM).  With eLink service
Fortified with Yahoo!, driving teams will be able to communicate in real time
using Yahoo! Messenger and Yahoo! Mail with those following the event
everywhere they go.  Those wanting to follow the event daily can visit
http://www.creaxion.com/DriveforHope.html .
    "Porsche and The Hope Foundation have created a unique event that promises
to raise community awareness and support for cancer research across the U.S.,"
said Rich Godwin, senior brand manager, Yahoo! Inc.  "Yahoo! is proud to join
Porsche in the fight against cancer."
    As the official transactions partner of the 50-State Drive for Hope, iBill
(Internet Billing Company), the global leader in online transaction
processing, will provide the technology necessary to accept online donations
directly through The Hope Foundation Web site.  iBill will also promote the
event through its own Web site, recently named by Forbes Magazine as the "5th
Most Visited B-2-B Site on the Web."
    Throughout the record-setting event, each 911 Turbo will travel on
Continental(R) ContiSportContact 2(TM) tires provided by Charlotte-based
Continental Tire North America Inc., which is a group company of Germany-based
Continental AG.
    Exclusive sponsors of the 2001 Drive for Hope include Amgen, AstraZeneca,
Aventis, Bristol-Myers Squibb, CitiCorp, Eli Lilly, Gibson, Hyatt, Ortho
Biotec and Roche.  Each has pledged $1 per mile for every mile driven by the
team.
    Also participating in the event is Porsche Club of America (PCA).  With
more than 45,000 members, PCA is the world's largest club dedicated to a
single brand of car.  Five club members will be taking the wheel during the
marathon drive.
    Established in 1992, The Hope Foundation, a 501(c)(3) organization,
supports the increasing financial and awareness needs for the cancer research
and trials of the Southwest Oncology Group.  As a result of continually
decreasing funds available from the federal government, the role of The Hope
Foundation has and will become even more vital to the longevity and success of
clinical cancer research.  The mission of The Hope Foundation is to bring
greater financial resources and awareness to the Southwest Oncology Group's
efforts.  The Foundation's vision is to continue efforts to support the
prevention, treatment and eventual cure of all cancer.
    PCNA is the exclusive importer of Porsche cars for the United States.  A
wholly owned, indirect subsidiary of Dr. Ing. h. c. F. Porsche AG, PCNA
employs some 200 people who provide Porsche vehicles, parts, marketing and
training for its 204 dealers in North America.  They, in turn, provide Porsche
owners with best-in-class service.  For photographs and other Porsche news
releases, visit the PCNA media Web site at http://www.press.porsche.com .

    Porsche, 911 and the Porsche Crest are registered trademarks of Dr. Ing.
h.c.F. Porsche AG
    Yahoo! and the Yahoo! logo are trademarks and/or registered trademarks of
Yahoo! Inc.

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