TDK Mediactive Announces Agreement to Publish Games Based on Mercedes-Benz License

    CALABASAS, Calif.--Sept. 6, 2001--TDK Mediactive, Inc. (OTC:TDKM.OB), a global publisher of entertainment software, announced today that in cooperation with TDK Mediactive Europe, a division of TDK Recording Media Europe S.A., the company has the exclusive North American publishing and distribution rights for games based on the Mercedes-Benz license.
    In cooperation with Synetic, a developer based in Gutersloh, Germany, TDK Mediactive Europe and DaimlerChrysler will work closely together to faithfully recreate Mercedes-Benz vehicles and driving experience for next generation video game systems. The games will feature the complete range of current Mercedes cars, some of the Mercedes "classic" models as well as the sportier models, such as the SLK, and utilize precise data provided directly from the car manufacturer. Automobile enthusiasts and gamers alike can soon enjoy the luxury and the exuberance of driving an accurately detailed Mercedes-Benz in a virtual environment.
    "We are pleased that our `sister company,' TDK Mediactive Europe has secured this important license," said Vincent Bitetti, chief executive officer, TDK Mediactive. He continued, "Development is well underway and we are impressed with technology and creative game design being implemented by our European counterpart and their development partner."
    The first Mercedes-Benz title is scheduled to ship in 2002. Platforms will be announced at a later date.

    About TDK Mediactive, Inc.

    Southern California-based TDK Mediactive, Inc. is a global publisher of high quality entertainment software for current and next generation videogame systems. The Company's games are based on original and licensed content derived from major motion pictures, video franchises, popular literature and popular culture. TDK Mediactive has exclusive technology and content licenses with Sony Computer Entertainment America Inc., Microsoft Corporation, Nintendo of America, DreamWorks SKG, Universal Studios, The Harvey Entertainment Co., New Line Cinema, Signatures Network, and others.
    TDK Mediactive is part of TDK Corporation's global effort to expand its offerings to consumers of entertainment-oriented products. More information about TDK Mediactive and its products is available at www.tdk-mediactive.com.

    About TDK Mediactive Europe

    TDK Mediactive Europe, a division of TDK Recording Media Europe S.A., is a publisher of high quality entertainment software for current and next generation videogame systems, PC/Mac and music titles on DVD Video. In co-operation with TDK Mediactive, Inc., based in Southern California, TDK Mediactive Europe is the exclusive European Publishing partner for technology and content licenses held by TDK Mediactive Inc.

    This release contains forward-looking statements. These statements are subject to certain risks and uncertainties that could cause actual results to differ materially from those anticipated in the forward-looking statements. Readers should not place undue reliance on forward-looking statements, which reflect management's view only as of the date hereof. The Company undertakes no obligation to publicly revise these forward-looking statements to reflect subsequent events or circumstances. Readers should carefully review the risk factors described in the documents the Company files from time to time with the Securities and Exchange Commission.

    Note to Editors: Unless otherwise indicated, all marks displayed on this document are subject to the trademark rights of DaimlerChrysler, including each of DaimlerChrysler's primary brands (Mercedes-Benz, Smart, Sterling, Freightliner, Setra, Chrysler, Dodge, Plymouth, Jeep(R), and Mopar), its model name plates, and its corporate logos and emblems.