Sensoria Partners with Hitachi Semiconductor (America) For Advanced Telematics Solutions

         Driving the Next-Generation of In-Vehicle Computing Services

    SAN DIEGO, Calif., Sept. 6 Sensoria Corporation, a leader
in wireless and wire-line connectivity solutions, today announced that it is
partnering with Hitachi Semiconductor (America) Inc., a manufacturer of
semiconductor devices and a leading provider for automotive semiconductor
solutions, for next-generation in-vehicle information systems.  The first
product resulting from this partnership is Sensoria's mGate Modular Vehicle
Gateway, an important component of the Sensoria Telematics Environment for
telematics applications being introduced today at the DEMOmobile 2001 in La
Jolla, CA.
    The mGate platform is based on the Hitachi advanced automotive
semiconductor solution.  The mGate works in conjunction with the Sensoria
Telematics Server Suite and Telematics Client Platform software to form an
end-to-end solution for wirelessly supporting complex telematics applications
into vehicles.  These system components work together to safely and seamlessly
control access to vehicle systems, interface with multiple wireless networks,
and provide the application resources to support advanced telematics services
in the vehicle.
    "The combination of Hitachi's advanced technology and commitment to the
automotive market was unique as we explored various choices for technology
partners.  Hitachi has helped us develop an advanced mobile computing platform
ready for automotive deployment that is at the center of computing,
networking, telecommunications and wireless communication convergence,"
explains Brian Davis, Sensoria's vice president of marketing.
    "Combining Sensoria's innovative approach to the telematics space and
Hitachi's advanced automotive solutions with proven reliability and
scalability will reconcile automotive makers long product cycles with the
shorter product cycles of the mobile computing and wireless industries," said
Sami Nassar, director of strategic marketing at Hitachi Semiconductor
(America) Inc.
    Hitachi microcontrollers have been used in automotive applications ever
since embedded control system electronics were first introduced.  Hitachi's
SH-4 processor is at the center of the Hitachi automotive system solution and
the mGate Modular Vehicle Gateway.  The SH-4 family of the SuperH(R) RISC
architecture, the SH7751 delivers high processing power across the automotive
temperature range, 300 MIPS at 167 Megahertz (MHz), while maintaining power
efficiency and cost effectiveness.  The Hitachi technology roadmap into the
future will enable Sensoria to grow its capabilities and applications timely
and cost effectively with the rising demand for in-vehicle computing services.

    * SuperH is a. registered trademark of Hitachi, Ltd. in U.S.

    About Sensoria Corporation
    Sensoria Corporation is a leader in wireless and wire-line connectivity
solutions that network the systems embedded in vehicles, homes and industry
with the Internet.  Sensoria's technology enables access to advanced
telematics, telemetry and location-based services from the car, workplace or
home.  Founded in 1998, Sensoria Corp. is a private company based in San
Diego, California.  For more information about Sensoria or the new mGate,
visit http://www.sensoria.com or call (858) 673-4460 x11.

    About Hitachi Semiconductor (America) Inc.
    Hitachi Semiconductor (America) Inc., a subsidiary of Hitachi America,
Ltd., supports the requirements of the North American marketplace with a broad
range of standard and low-power semiconductor solutions.  Offering some of the
industry's most popular semiconductor solutions, including flash memory chips,
flash cards, and other memory devices, plus microcontrollers, microprocessors
and much more, Hitachi provides chips to the world's leading device
manufacturers within industrial, consumer and emerging market applications.
Hitachi's substantial design engineering and research and development
facilities in the United States help bring the world's best technology to U.S.
customers.  For more information, visit: http://www.hitachi.com/semiconductor .
    Hitachi America, Ltd., a subsidiary of Hitachi, Ltd. , markets
and manufactures a broad range of electronics, computer systems and products,
consumer electronics and semiconductors, and provides industrial equipment and
services throughout North America.  For more information, visit:
http://www.hitachi.com.
    Hitachi, Ltd., headquartered in Tokyo, Japan, is one of the world's
leading global electronics companies, with fiscal 2000 (ended
March 31, 2001) consolidated sales of 8,417 billion yen ($67.9 billion*).  The
company manufactures and markets a wide range of products, including
computers, semiconductors, consumer products and power and industrial
equipment.  For more information on Hitachi, Ltd., please visit Hitachi's Web
site at http://global.hitachi.com

    * At an exchange rate of 124 yen to the dollar.

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