Sensoria Introduces Telematics Solution to Support Advanced Voice and Data Applications in Vehicles

  Sensoria Technology Drives Major Advances in Car Connectivity and Services

    LA JOLLA, Calif., Sept. 6 The future of telematics is now
with the launch of the Sensoria Telematics Environment, a standards-based
telematics platform being introduced today at DEMOmobile 2001 that brings
compelling new voice and data applications into the vehicle.
    Consumers can share digital music wirelessly between their PC and car;
obtain current weather forecasts on demand; find the nearest child-friendly
restaurant; or follow the best route to a destination with real-time
directions from the most up-to-date databases.
    Applications such as automatic hands-free calling, voice-recognition,
text-to-speech or other advanced capabilities are hosted on the Sensoria
Telematics Environment enabling safe interaction between the devices embedded
in cars and wireless devices, such as phones or PDAs, brought into the
vehicle.  The Sensoria Telematics Environment seamlessly integrates these
devices with the vehicle's systems through Bluetooth and wireless LAN
technologies.
    The Sensoria Telematics Environment is the first open standard telematics
platform with an in-vehicle information system that supports modular software
and hardware upgrades allowing service providers and end-users to add
applications and services long after the vehicle leaves the showroom. Its
flexible design reconciles the automakers' long development cycle with the
short cycles of the mobile computing and wireless industries.
    Dain Rauscher Wessels forecasts that the aggregate market for incremental
telematics hardware and services in the U.S. will grow from $1.6 billion in
2001 to approximately $23.7 billion in 2007.  "Open standards and platforms
offer the benefits of lower development costs, faster integration and
innovation cycles, and greater flexibility, all of which enhance customer
adoption and retention," writes Dain Rauscher's Jonathan Lawrence, vice
president and research analyst for automotive technology in his April
2001 telematics report.
    "A standards-based platform that simplifies third-party application
development is the fastest, most efficient route to expanding in-vehicle
services," explains Dave Gelvin, Sensoria Corporation president and CEO.  "The
current telematics models are based on proprietary platforms that are not
flexible enough to go beyond basic services."
    The Sensoria Telematics Environment is a solution for both automotive OEMs
and telematics service providers seeking cost-effective methods for delivering
value-added services to customers and subscribers.  Sensoria's technology is
the first wireless platform to let providers measure such things as bytes
transferred and minutes used for each vehicle.  This granularity allows
telematics service providers to more cost-effectively manage how they
provision and account for the services they deliver to the vehicle.
    Jim Forbes, producer of DEMOmobile, selected Sensoria for the show based
on the company's advanced progress with the platform.  "I've seen many
approaches to telematics from a range of companies and Sensoria's technology
is as evolved as any company I encountered," Forbes said.  "Their business
model is sound, and the technical approach is very credible."
    A sampling of Sensoria's application partners for the Telematics
Environment include ALK Technologies, Inc., for integration with the Pocket
CoPilot navigation application; CustomWeather, for location-aware, on-demand
weather forecasts; Destiny Media Technologies, Inc.
(OTC Bulletin Board: DSNY), for rights-protected digital music content and
services; Fonix Corporation (OTC Bulletin Board: FONX), for Text-To-Speech and
Automatic Voice Recognition products; Go2 Systems for location-based directory
services; Mobility Technologies, Inc., for real-time traffic services; and
WCITIES, for location-aware destination information services.
    Strategic partnerships include Hitachi Semiconductor (America) Inc.,
providers of the SuperH(R) RISC family of processors, an advanced automotive
semiconductor solution.
    The Sensoria Telematics Environment is a standards-based platform for
delivering next-generation telematics services over conventional cellular,
Bluetooth and wireless LAN connections.  It enables telematics service
providers to quickly and easily deploy new voice and data applications
remotely to in-vehicle information systems.  It consists of three components:
the Telematics Server Suite, the Telematics Client Platform software, and the
mGate Modular Vehicle Gateway.  Sensoria has simplified the complexities of
wireless and proprietary vehicle interfaces into a common set of APIs and
web-based interfaces to support third-party software development for the
Sensoria Telematics Environment.

    About Sensoria Corporation
    Sensoria Corporation is a leader in wireless and wire-line connectivity
solutions that network the systems embedded in vehicles, homes and industry
with the Internet.  Sensoria's technology enables access to advanced
telematics, telemetry and location-based services from the car, workplace or
home.  Founded in 1998, Sensoria Corp. is a private company based in San
Diego
    About DEMOmobile
    The annual DEMOmobile conference focuses exclusively on the products and
technologies that are shaping the mobile and wireless technology marketplace.
Demonstrators are hand-selected by executive producers Chris Shipley and Jim
Forbes.  Top executives from the leading hardware and software technology
companies, venture capitalists, journalists from key industry publications and
industry analysts attend the DEMOmobile conference to preview the most
promising products and technologies for the coming year.  For more
information, visit http://www.idgexecforums.com/demomobile.