Harley-Davidson, Inc. Announces Quarterly Dividend

    MILWAUKEE, Sept. 5 Harley-Davidson, Inc.
announced today that its Board of Directors approved a quarterly cash dividend
of $0.03 per share, payable September 28, 2001 to shareholders of record
September 18, 2001.  The Company currently has approximately 303.2 million
shares of common stock outstanding.
    Harley-Davidson, Inc. is the parent company for the group of companies
doing business as Harley-Davidson Motor Company, Buell Motorcycle Company and
Harley-Davidson Financial Services, Inc.  Harley-Davidson Motor Company, the
only major U.S.-based motorcycle manufacturer, produces heavyweight
motorcycles and offers a complete line of motorcycle parts, accessories,
apparel, and general merchandise.  Buell Motorcycle Company produces sport and
sport-touring motorcycles.  Harley-Davidson Financial Services, Inc. provides
wholesale and retail financing and insurance programs to Harley-Davidson
dealers and customers.

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