Chrome Systems Press Release: "Chrome Teams with Reynolds and Rey nolds' Automark to Provide Auto Dealers Most Accurate Vehicle Pricing and Specification Information"
Chrome Systems Corporation released to BusinessWire the press release included at the bottom of this e-mail as of 8:00 am ET Wednesday September 5, 2001. As always, if you have any questions or comments please call or e-mail me any time. Thanks! Dave Thompson Director, Corporate Communications Chrome Systems Corporation 700 NE Multnomah, 15th Floor Portland, OR 97232 Phone: 503-963-6328 Mobile: 503-701-0496 Toll-free: 800-936-8906 FAX: 503-963-6311 E-mail: DThompson@chrome.com DRIVING AUTOMOTIVE E-COMMERCE® Take a test drive and see for yourself. http://www.chrome.com Notice: This e-mail transmission and/or the attachments accompanying it may contain confidential information belonging to the sender or Chrome Systems Corporation. The information is only for the use of the intended recipient. If you have received this transmission in error, please notify the sender immediately by reply e-mail, and then destroy all copies of the transmission. --------------------------------- Chrome Teams with Reynolds and Reynolds' Automark to Provide Auto Dealers Most Accurate Vehicle Pricing and Specification Information Accurate Online Vehicle Configuration Will Help Sell More Cars Portland, Ore., September 5, 2001-Chrome Systems Corporation, provider of automotive data, configuration technology and commerce solutions, announced today it has teamed with Reynolds and Reynolds' Automark Group to provide Automark's auto dealer clients with Chrome Carbook(tm), the most accurate online vehicle configuration tool available today. Automark will act as a value-added reseller of Chrome Carbook as Automark builds and maintains cutting-edge websites for its auto dealer clients. "Providing the consistent, accurate, useful information the consumer demands will help dealers sell more cars," said David Boice, founder of Reynolds' Automark. "Chrome sets the standard in vehicle pricing and specification accuracy." "Auto dealers want to build a sense of trust with their customers," said David Mingle, Chrome president and COO. "Chrome is thrilled to team with Automark to make it possible for auto dealers to create an online presence that better serves their customers-and sell more cars." Automark continues to lead the automotive retailing industry in bringing the best-in-class technology and training to help retailers realize "real" results with their Internet initiatives. On average, dealerships using Reynolds' Automark solution sell 38 percent more vehicles online than they did prior to utilizing Automark services. Chrome Carbook is the Internet's most accurate vehicle research, pricing and ordering tool, containing hundreds of functionality options that the dealer can switch on and off. Options include switches to control the display of MSRP, invoice and dealer prices and the criteria by which visitors can search. Chrome Carbook also includes an online point-and-click tool to customize colors and fonts to match the 'look and feel' of the dealer's website. Chrome Carbook contains the following features: * MSRP, invoice & dealer prices * Standard & optional equipment * Vehicle photographs * Side-by-side comparisons * Technical specifications * Warranty information * Loan/lease calculator * Vehicle reviews, safety information * Vehicle inventory search option Chrome: Most Accurate Data Provider In April 2001, CNW Marketing/Research conducted its second annual online vehicle pricing accuracy study, evaluating ten new-vehicle pricing websites for pricing accuracy and orderability. For the second year in a row Chrome® ranked first in accurate vehicle pricing and 100% orderable configuration. About Chrome With more than 12,000 clients, including half of all automotive dealers in the U.S. and Canada, Chrome provides configuration technology, software and professional services to produce complete enterprise solutions for all segments of the retail automotive industry, including manufacturers, fleet companies, dealers and Internet sites. Chrome pioneered the technology behind electronic vehicle configuration and for the past 15 years has collected, analyzed and enhanced "raw" automotive data from all manufacturers. Chrome provides the North American ordering system for General Motors and its 8,300 dealers. Chrome sets the standard in ordering systems for fleet management, serving 15 of the 17 largest fleet leasing companies. Chrome's automotive dealer clients accounted for more than half of all new vehicles sold in the U.S. in 2000. The company is based in Portland, Oregon. For more information, contact www.chrome.com <http://www.chrome.com>, 1-800-936-8906. About Reynolds and Reynolds Reynolds and Reynolds headquartered in Dayton, Ohio, is the leading provider of integrated information management solutions to the automotive retailing marketplace. The company's services include a full range of retail and enterprise management systems, networking and support, e-business applications, Web services, learning and consulting services, customer relationship management solutions and leasing services. Copyright © 2001, Chrome Systems Corporation. All rights reserved. Chrome® is a registered trademark and Chrome Carbook(tm) is a trademark of Chrome Systems Corporation. Contact Chrome: Dave Thompson Heather Alexander Chrome MacKenzie Kesselring, Inc. DThompson@chrome.com <mailto:DThompson@chrome.com> HeatherA@mkinc.com <mailto:HeatherA@mkinc.com> 800-936-8906 503-225-0725 Contact Reynolds and Reynolds: Mark Feighery Bob Sadowski Mark_Feighery@reyrey.com <mailto:Mark_Feighery@reyrey.com> Robert_Sadowski@reyrey.com <mailto:Robert_Sadowski@reyrey.com> 937-485-4480 937-485-4598 Contact Automark: www.automark.net <http://www.automark.net> 800-877-1840