Monroe Radio Ad Wins Top Honor

   Tenneco Automotive's 'Buy Three, Get One Free' Radio Ad Wins an ADDY(R)

    MONROE, Mich., Sept. 5 A radio ad for Tenneco Automotive's
Monroe Reflex and Monroe Sensa-Trac shocks won Best of Show honors from the
American Advertising Federation at its annual ADDY Awards, held this summer in
Cleveland, Ohio.
    The award-winning radio ad promoted the fall 2000 Monroe "Buy Three, Get
One Free" offer.  Using humor, it made a connection with potential shock
buyers by referencing the ever-present potholes that dot many roads and
highways.  The ad linked the overpopulation of potholes to the Monroe offer by
creating a fake promotion from an anonymous highway department: "When you hit
three potholes, the fourth one's on us."
    "The ADDY award for the Monroe 'Buy Three, Get One Free' promotion is a
great honor," says Harvey Diedrich, vice president of marketing/North American
Aftermarket for Tenneco Automotive.  "Using the common nuisance of potholes as
a backdrop, we were able to highlight the performance Monroe shocks and struts
deliver and present the opportunity to get a full set for the price of three.
The radio ad helped make the Monroe fall 200 promotion a great success."

    Monroe Reflex
    Monroe Reflex premium shocks and struts offer the ultimate in stability,
control and safety, thanks to the patented Impact Sensor.  The Impact Sensor
acts as a switch between firm and soft compression damping.  When the tire
encounters a bump or pothole, the Impact Sensor switch opens in 12
milliseconds to absorb the impact.  The switch then closes in 15 milliseconds,
thus restoring a firm ride and maximum tire-to-road contact.
    Available for passenger cars, light trucks and sport utility vehicles,
Reflex shocks and struts are tuned according to the vehicle application
suspension, not just fit.  This type of engineering enables Reflex to deliver
firm damping control during normal conditions and optimum road contact during
tight turns, evasive maneuvers and emergency braking.

    Monroe Sensa-Trac
    Monroe Sensa-Trac premium shocks and struts use the exclusive Safe-Tech
System to provide drivers with a high degree of comfort, enhanced control and
optimal braking.
    The United States Auto Club (USAC) has tested and certified that Monroe
Sensa-Trac shocks and struts with the Safe-Tech System can reduce 60 mph
braking distances by an average of 10 feet when compared to the same vehicles
equipped with at least one 50-percent degraded shock.
    Tenneco Automotive is a $3.5 billion manufacturing company headquartered
in Lake Forest, Ill., with 23,000 employees worldwide.  Tenneco Automotive is
one of the world's largest producers and marketers of ride control and exhaust
systems and products, which are sold under the Monroe(R) and Walker(R) global
brand names.  Among its products are Sensa-Trac(R) and Reflex(TM) shocks and
struts, Rancho(R) shock absorbers, Walker(R) Quiet-Flow(TM) mufflers,
Dynomax(TM) performance exhaust products, and Monroe(R) Clevite(TM) vibration
control components.

    CONTACT:  Edward Powderly of Tenneco Automotive, +1-734-243-8378, or Tom
Mentzer or Casey Kershner of Barkley Evergreen & Partners, +1-816-842-1500,
for Tenneco Automotive.

Click here