General Motors to Offer XM Radios in More Than 20 Car and Truck Models Next Year
GM Begins Factory-Installing XM Radios in Cadillac DeVilles and Sevilles
WASHINGTON, Sept. 4 On the heels of XM Satellite Radio's
debut on Cadillac Sevilles and DeVilles this fall, General Motors Corp., will
offer XM in more than 20 '03 models, making it one of the fastest technology
roll-outs in GM history.
In November 2001, GM will become the first auto manufacturer in
the world to offer XM Satellite Radio as a factory-installed
option on 2002 Cadillac DeVilles and Sevilles. Beginning next fall, the start
of the '03 model year, the XM option will expand to more than 20 models
throughout the GM lineup. Specific brands and models will be announced closer
to introduction.
"We're delighted that General Motors, the nation's largest automaker, will
expand XM's service throughout its car and truck line," said XM President and
CEO Hugh Panero. "GM, as an auto technology leader, is making a powerful
statement about consumer demand for our service as we prepare to launch Sept.
12."
"This is yet another example of General Motors commitment to leadership in
innovative products and services," said Ron Zarrella, president, GM North
America. "Beginning with Cadillac, the tip of the corporate spear in
technology, we will have a massive expansion of this unique feature across our
carlines."
Consumers will have the option to include their monthly XM subscription
fees into their GMAC vehicle lease or financing the lease or finance of their
vehicles when financing through dealers and GMAC. Customers with GMAC
financing can choose to include the XM subscription in their car payments
rather than see a separate bill for XM's service.
About XM
XM will transform radio, an industry that has seen little technological
change since FM, almost 40 years ago. XM will offer 100 channels of digital-
quality sound coast-to-coast: 71 music channels, more than 30 of them
commercial-free, and 29 news, sports and talk channels, all for $9.99 a month.
Supported by a $100 million multi-media ad campaign, XM will launch commercial
service in San Diego and Dallas/Fort Worth on Sept. 12, throughout the
Southwest in mid-October and across the nation in November. Sony, Alpine and
Pioneer XM radios will be distributed through major electronics retailers
including Best Buy, Circuit City, Sears, participating RadioShack dealers and
franchisees, and Crutchfield. GM is a strategic investor in XM.
About GM
General Motors, the world's largest vehicle manufacturer, designs, builds
and markets cars and trucks worldwide. In 2000, GM earned $5 billion on sales
of $183.3 billion, excluding special items. It employs about 372,000 people
globally.
GM also operates one of the largest and most successful financial services
companies, GMAC, which offers automotive, mortgage and business financing and
insurance services to customers worldwide.
GM is investing aggressively in digital technology and e-business within
its global automotive operations and through such initiatives as e-GM, GM
BuyPower, OnStar and its Hughes Electronics Corp. subsidiary.
