American Honda Posts New Records in August; Civic Beats All-Time Best Sales Performance
TORRANCE, Calif., Sept. 4 American Honda Motor Co., Inc. recorded its second best sales month ever in August with total sales of 117,264 cars and light trucks, just 0.4 percent off the previous mark set in August of last year.Leading the way was the Honda Civic, with its best-ever sales month in its 28-year history, selling 36,533 units -- surpassing the previous all-time record set in August 1997. Strong Acura MDX sales and a 6.8 percent increase in Odyssey sales pushed American Honda's total truck sales to a new all-time record of 27,891.
"Consumers tend to place a higher priority on value in uncertain economic times and that is something Honda and Acura products have always been known for," said Dick Colliver, executive vice president of American Honda Motor Co., Inc. "This month might have been an all-time record if not for low inventories of the Accord, Odyssey and MDX."
Led by the MDX luxury SUV, TL luxury performance sedan and newly introduced RSX sports coupe, Acura recorded its second best month ever, selling 15,743 units -- an increase of 23.7 percent from last year. Acura year-to-date sales of 114,190 vehicles are up 24.0 percent. The Acura 3.2 TL posted record sales of 6,326 this past month, surpassing last August's record by 3.3 percent.
American Honda year-to-date sales of 822,111 are 2.6 percent ahead of last year's record pace. AMERICAN HONDA VEHICLE SALES FOR AUGUST, 2001 Month-to-Date Year-to-Date August August DSR** August August DSR** 2001 2000 % Chg. 2001 2000 % Chg. AMERICAN HONDA TTL 117,264 117,768 -0.4% 822,111 801,646 2.6% Total Car Sales 89,373 91,503 -2.3% 622,259 613,096 1.5% Total Truck Sales 27,891 26,265 6.2% 199,852 188,550 6.0% IMPORT CAR SALES 12,680 15,603 -18.7% 94,980 111,718 -15.0% Honda Division 7,998 11,639 -31.3% 68,578 82,090 -16.5% Acura Division 4,682 3,964 18.1% 26,402 29,628 -10.9% IMPORT TRUCK SALES 10,768 12,626 -14.7% 74,642 86,033 -13.2% Honda Division 10,768 12,622 -14.7% 74,642 85,840 -13.0% Acura Division 0 4 0 193 DOMESTIC CAR SALES * 76,693 75,900 1.0% 527,279 501,378 5.2% Honda Division 68,838 67,137 2.5% 466,630 439,117 6.3% Acura Division 7,855 8,763 -10.4% 60,649 62,261 -2.6% DOMESTIC TRUCK SALES * 17,123 13,639 25.5% 125,210 102,517 22.1% Honda Division 13,917 13,639 2.0% 98,071 102,517 -4.3% Acura Division 3,206 0 27,139 0 MODEL BREAKOUTS BY DIVISION Honda Division Total 101,521 105,037 -3.3% 707,921 709,564 -0.2% Accord * 38,241 42,617 -10.3% 288,402 273,519 5.4% Civic * 36,533 34,027 7.4% 229,633 233,712 -1.7% Prelude 1,001 1,020 -1.9% 6,074 6,719 -9.6% S2000 756 622 21.5% 7,498 4,865 54.1% Insight 305 490 -37.8% 3,601 2,390 50.7% EV-Plus 0 2 Odyssey * 11,792 11,043 6.8% 85,782 87,081 -1.5% Passport * 2,125 2,597 -18.2% 12,294 15,452 -20.4% CR-V 10,768 12,621 -14.7% 74,637 85,824 -13.0% * Domestic Vehicle Ttl 82,755 80,776 2.4% 564,701 541,634 4.3% Accord 34,209 34,115 0.3% 251,169 218,608 14.9% Civic 34,629 33,022 4.9% 215,461 220,509 -2.3% Passport 2,125 2,597 -18.2% 12,294 15,452 -20.4% Odyssey 11,792 11,042 6.8% 85,777 87,065 -1.5% Acura Division Total 15,743 12,731 23.7% 114,190 92,082 24.0% Integra 515 2,560 -79.9% 13,524 19,479 -30.6% RSX 3,184 5,745 CL * 1,529 2,640 -42.1% 13,065 16,754 -22.0% TL * 6,326 6,123 3.3% 47,584 45,507 4.6% RL 969 1,385 -30.0% 7,006 9,973 -29.8% NSX 14 19 -26.3% 127 176 -27.8% MDX * 3,206 27,139 SLX 0 4 0 193 Selling Days 27 27 206 206 * Honda and Acura vehicles are made of domestic and global sourced parts. ** Daily Selling Rate