Subaru Reports Best August Sales Since 1987
CHERRY HILL, N.J., Sept. 4 Subaru of America, Inc. (SOA), a pioneer of crossover all-wheel drive vehicles designed for the active lifestyle, announced today strong August total sales of 17,156 units. The total represents an increase of 7 percent from August 2000 and the brand's second best August since 1987."Despite an ongoing softness in the marketplace and a string of bad news from Wall Street, demand for Subaru All-Wheel Drive vehicles remains strong," said Fred Adcock, Executive Vice President, Subaru of America, Inc. "August was our sixth consecutive month of year-over-year sales increases and overall, we're on pace to exceed last year's strong result."
Subaru Legacy recorded a sales total of 7,277 units, down slightly from the August 2000 tally. The '02 Impreza line, which includes the turbocharged WRX, established a new August record with 3,735 units posted, up a staggering 102 percent from last year. Subaru Forester recorded sales of 4,827 units, down 4 percent from August 2000. To date, Subaru has sold 122,212 units in 2001, up 7 percent from 2000 totals for the same period.
About Subaru of America, Inc.
Subaru of America, Inc. is a wholly owned subsidiary of Fuji Heavy Industries Ltd. of Japan. Subaru pioneered the concept of the passenger car/sport-utility vehicle with the introduction of the Subaru Outback, the "World's First Sport Utility Wagon(R)." The Subaru Legacy (including Outback models) is the best selling All-Wheel Drive car sold in America, based on the Polk Company retail registration statistics as of 12/31/00.
Headquartered near Philadelphia, the company markets and distributes Subaru vehicles, parts and accessories through a network of 582 dealers across the United States. All Legacy and Outback models sold in the United States are produced at the Subaru-Isuzu Automotive Inc. manufacturing plant near Lafayette, Ind. Over the past eight years, the company has achieved year-over-year retail sales increases thanks to its popular line of car-based sport utility vehicles, and is among the fastest growing brands in the automobile industry.