Lexus Signs Automotive Advertising Deal With Edmunds.com

    SANTA MONICA, Calif., Sept. 4 Lexus has purchased a
twelve-month advertising campaign on Edmunds.com (http://www.edmunds.com), the
web's leading consumer resource for unbiased automotive information.  As a
result of this ad buy, Lexus will be one of the first automakers to purchase
conquest ads on its competitors' model-dedicated "index pages."
    "Edmunds.com's index pages provide new conquest opportunities, which have
always been a major component of our interactive media plans," said a Lexus
spokesperson.
    Edmunds.com advertising utilizes advanced technology that enables access
to multiple screens within each ad unit, suitable for a variety of product and
brand-building messages.
    Unlike traditional Web advertising, the message units respect the research
process by eliminating the need for a "click out" that sends users to another
site.  Additionally, the non-intrusive units allow users to decide how much of
the ad they'd like to see.
    Lexus ads will also appear in conjunction with Edmunds.com's vehicle
comparison tables, which allow a visitor to select and compare vehicles of
personal interest or on models that Edmunds.com has selected as competitive
with each other.
    In addition, Edmunds.com will host Lexus advertising on its award-winning
wireless Web site known as Edmunds2Go!  As the only wireless automotive Web
site in the United States, Edmunds2Go! offers unique advertising opportunities
alongside the automotive reviews, photos, pricing and ratings information made
available to wireless users.
    "Lexus recognizes the benefits of reaching consumers just before the point
of purchase," stated Jeremy Anwyl, Edmunds.com's President.  "Visitors to
Edmunds.com typically fit that description."

    About Edmunds.com
    Headquartered in Santa Monica, CA, Edmunds.com (http://www.edmunds.com) is
the Internet's pioneer and leader in providing free, third party automotive
information, tools and services for consumers.  Edmunds.com empowers,
educates, and engages visitors by providing them with straightforward
information on key aspects of buying, selling, and owning a vehicle.  For
example, Edmunds has launched its True Market Value(SM) products to inform the
general public of the actual transaction prices of cars and trucks while the
Edmunds.com Powershopper(SM) offers car shoppers the opportunity to research
and pursue online and offline purchase options in the informative,
consumer-friendly environment of the Edmunds web site.  Visitors are also
provided extensive automobile reviews, consumer information, safety updates,
incentive and rebate news, expert analysis of developments in the automotive
world, and the Town Hall, an interactive community of more than
500,000 members.  Many of these resources are powered by Edmunds Data
Services, which provides a complete automotive data set to the Edmunds.com Web
site and licenses such data to third parties.  Edmunds.com was ranked number
one in the Survey of Car-Shopping Web Sites as reported by The Wall Street
Journal, rated number one automotive and second overall web site in the
Dialscore loyalty study above Yahoo!, Amazon and Mapquest, was named as one of
Yahoo! Internet Life's 50 Most Incredibly Useful Sites, one of Money's 50 Most
Useful Financial Websites, and is regularly mentioned as a valuable resource
in these and other publications.

    About Edmunds2Go!
    Edmunds provides its automotive reviews, pricing and ratings information
via mobile devices such as web-enabled phones and personal digital assistants
(PDAs).  Edmunds' wireless products, collectively known as Edmunds2Go!, allow
consumers who are shopping for vehicles to get timely, unbiased and accurate
information regardless of where they may be.  Vehicle pricing, safety,
warranty and specification information are available in addition to a loan
calculator, dealer locator and links to Edmunds.com Finance and Insurance
partners.  The award-winning Edmunds2Go! wireless web sites are accessible via
AT&T Wireless Services, GoAmerica, Sprint PCS Wireless Web, Nextel Online
Wireless Internet Services, OmniSky Wireless and via Palm VII.  Customers of
other mobile phone companies can access the site by entering Edmunds2Go.com on
any web-enabled cell phone.

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