Goodyear Launches 3rd Generation Web Site

    AKRON, Ohio, Sept. 3 The address is the same, but the site
is all new.
    The Goodyear Tire & Rubber Company launched the third generation of its
popular goodyear.com Web site today.  The world's largest tiremaker expects
consumers to find the new site faster and easier to use.
    "We have completely rebuilt goodyear.com to bring the most-used features
closer to the home page than ever before," said Nathaniel E. Leonard,
director, global e-commerce.
    "Tire shoppers can now find both our tire selector and dealer selector on
our U.S. home page," he said.  "Visitors to our corporate home page are just
one click away," he said.
    "Recognizing that consumers now, more than ever, are interested in tire
quality and safety, we also have provided links to our 'Tire School' on the
U.S. home page.  Here, you can learn the basics of tire technology, download a
copy of our tire safety guide, determine what kind of tires are right for your
car and get information about how to take care of them.  We call it 'Tires
101.'"
    The improvements go beyond those easily visible, Leonard said.  Goodyear
has restructured its Web site infrastructure to make it easier and more
efficient to operate and better prepared for future e-commerce enhancements.
    Kevin Choo, the project's manager, underscored the global nature of the
initiative.  "We will use the same tire selector and dealer locator around the
world.  In addition, we now have a technology platform that permits us to
quickly deploy new capabilities around the world.
    "As a global corporation with many products and brands, Goodyear operates
hundreds of Web sites around the world.  Our redesign allows these sites to
have a common infrastructure and share tools and applications but maintain
their differentiated presentation," Choo said.
    "Several business-to-business and consumer e-commerce applications are in
place and more will be rolled out in the months to come.  We are very excited
about the solid business value our Web sites are providing Goodyear."
    First launched in 1995, goodyear.com was the tire industry's first outpost
on the Internet.  It was last redesigned in 1999.
    Goodyear is the world's largest tire company.  Headquartered in Akron,
Ohio, the company manufactures tires, engineered rubber products and chemicals
in more than 90 facilities in 28 countries.  It has marketing operations in
almost every country around the world.  Goodyear employs about 100,000 people
worldwide.  For more information about the company, visit
http://www.GoodyearNewsRoom.com on the Internet.

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