J&J ENTERPRISES DEBUTS CADILLAC GRILLE INSERTS

For Immediate Release

Contact: Mariellen Fagan
McCullough Public Relations
(330) 244-9980

ONTARIO, CA -- J & J Enterprises has introduced a custom vertical-tube
designed stainless steel grille insert as well as a horizontal-tube version to fit the 2002 Cadillac Escalade sport utility vehicle.

According to Darrell Smith, vice president of marketing, J&J Enterprises,
the new vertical grille was designed in response to a special request from
a Southern California-area customer. “He had one of our Navigator grilles, and when he got his new Cadillac, he came right to us to get a new grille
insert,” Smith said. “He asked us if we could make a vertical design for
the Escalade, because he wanted something completely different from
everything else on the road.”

It took about two weeks to fabricate the new vertical design, which the
company is now marketing to consumers, new vehicle dealers, jobbers and
W/Ds alongside the horizontal-tube grille design for the newly redesigned
2002 Escalade, Smith said. He added that J&J designed the horizontal-tube
grille for one of its dealers in New York, who wanted a more traditional
look.

“We're keeping our ear to whatever our customers want,” he added. “These
are just a couple of ways J&J Enterprises tries to be responsive to its
customer base.”

The company is known for its high-quality line of polished stainless steel
light truck and SUV accessories, and now also customizes virtually any
truck or sport utility vehicle for a one-of-a-kind look.

“We are a one-stop accessory shop, and we can install everything we sell
from our retail shop, in addition to our full line of stainless steel
accessories,” said Smith. “We can achieve any look, from racy and sporty
to refined and elegant.

Like all J&J grilles, both of these new models slip over the top of the
existing original equipment upper grille, with absolutely no cutting or
drilling required. Threaded stud nuts are provided to secure the unit in
place.

The J & J round tube grille is a framed-in style which is hand formed of
1/2" diameter 304 polished stainless steel v-bent tubing for unsurpassed
protection against rust and corrosion. It can easily be transferred to
another vehicle with the same grille dimensions.

J & J Enterprises is recognized world-wide for its quality and
craftsmanship in manufacturing stainless steel light truck accessories for
import and domestic pickups, vans and sport utility vehicles from 1979
through the current model year.

The company manufactures all of its own products at its Ontario, Calif.
headquarters, where it also operates a full-service installation facility.

For more information, contact J & J Enterprises at: (909) 628-5679 or
toll-free from outside California: (800) 367-4961, or Fax: (909) 628-1929, or visit the company's web site at: www.j-jent.com.
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