The Auto Channel
The Largest Independent Automotive Research Resource
The Largest Independent Automotive Research Resource
Official Website of the New Car Buyer

Benteler Automotive Appoints New Director of Marketing

Benteler Automotive Appoints New Director of Marketing

    AUBURN HILLS, Mich. Aug. 31 Benteler Automotive, Inc. has
appointed Donald Luby as the company's director of marketing for North
American Operations.  In this position, he will be responsible for directing
the company's North American strategic marketing, business planning and
integrated marketing communications strategy.  Luby will report to Chris
DeHart, former director of marketing for North American Operations, who has
been promoted to head up global marketing at the Benteler Automotive
Headquarters in Paderborn, Germany.
    Luby has more than 10 years of experience in marketing, sales and
strategic planning, specializing in the automotive industry.  He comes to
Benteler Automotive from TI Automotive (Auburn Hills, Mich.), where he served
as commercial director for the company's General Motors Corp. account.  Luby
has also held similar positions with Walbro Corporation and Rockwell
Automotive (now ArvinMeritor, Inc.).
    DeHart said that Luby's extensive automotive sales and marketing
experience will help Benteler achieve its aggressive growth plans in the North
American market.
    "Don's knowledge of both OEM and automotive suppliers and their marketing
strategies will help support our efforts to be a respected powerhouse in the
automotive industry," DeHart added.  "We're excited to add him to our growing
marketing organization."
    Luby holds a bachelor's degree in mechanical engineering and a master's of
business administration, with a concentration in marketing, from the
University of Michigan.
    Benteler Automotive is a global supplier of automotive components, modules
and systems.  Its product lines include chassis components and modules, safety
and structural products, exhaust systems and tubular products.  Headquartered
in Paderborn, Germany, the automotive group is one of four business units
owned by Benteler A.G.: Automotive, Steel/Tube, Mechanical Engineering, and
Trade.  Benteler A.G., with sales of $2.7 billion, operates 40 plants in 13
countries and employs more than 17,500 people.  Benteler's North American
executive offices are in Auburn Hills, Mich.

Click here