Ultimate Franchise Systems, Inc. And Jarrett/Favre Driving Adventure Form Strategic Alliance

HEATHROW, Fla., Aug. 30 Ultimate Franchise Systems, Inc. (OTC Bulletin Board: UFSY) today announced
plans to partner with the Jarrett/Favre Driving Adventure
(OTC Bulletin Board: JVTT) in co-promoting UFSY's restaurant divisions and
JFDA. The promotions will be kicked off with the Li'l Dino Deli & Grille
restaurants, based out of Greensboro, NC. Over the next month, Li'l Dino
customers will be able to enter to win tickets to ride as a passenger in a
JFDA Winston Cup stock car. In addition, customers will be able to purchase
Jarrett/Favre Driving Adventure merchandise in the stores and personal
appearances are planned. "This will be a great partnership for us," stated
Dan Farrell, Division President of the Li'l Dino Corporation. "We are in the
heart of stock car racing territory and our customers will love the
opportunity to win these tickets and purchase merchandise."
The Jarrett/Favre Driving Adventure (OTC Bulletin Board: JVTT) is a wide-
open, full-throttle adventure guaranteed to fuel anyone's passion for speed.
Winston Cup Champion Dale Jarrett and his legendary family have teamed up with
NFL MVP Quarterback Brett Favre to bring their love of racing to the public.
"We're excited to team up with UFSY," stated Jarrett/Favre Vice President,
Brian Rosenbloom. "They offer a great marketing and merchandising avenue for
us throughout their restaurant chains, which will add significantly to our
bottom line."
Ultimate Franchise Systems, Inc. is a franchise management company that
currently has investments in approximately 275 franchised restaurants in 20
states. These brands include: Li'l Dino Deli & Grilles, Jreck Subs, Central
Park Hamburgers, Weight Loss Forever, Gator's Dockside and Sobik's Subs
(OTC Pink Sheets: SBIK).
For more information on Li'l Dino Deli & Grille call Division President,
Dan Farrell at 1-336-297-4440 or contact their website at http://www.lildino.com.
For more information on JFDA call 1-888-GO-RACE-1 or contact their website at
http://www.drivingadventure.com.
This press release may contain forward-looking information within the
meaning of Section 27A of the Securities Act of 1933 or Section 21E of the
Securities and Exchange Act of 1934 and is subject to the safe harbor created
by these sections. Ultimate Franchise Systems, Inc. (UFSY) and Sobik's
International Franchising, Inc. (SBIK) assume no obligation to update the
information contained in this press release. Certain information included
herein may contain statements that are forward-looking, such as statements
relating to plans for future expansion and other business development
activities as well as operating costs, capital spending, financial sources and
the effects of competition. Such forward-looking information is subject to
changes and variations which are not reasonably predictable and which could
significantly affect future results. Accordingly, such results may differ
from those expressed in any forward-looking statements made by or on behalf of
these Companies.

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