TRACKS: Sears Point Raceway Extends Relationship with Alhambra Water
Posted By Terry Callahan
Motorsports Editor, The Auto Channel
August 30, 2001SONOMA, Calif. - Alhambra and Sears Point Raceway have signed an agreement renewing Alhambra's status as the "Official Home Water Delivery Service" of Sears Point Raceway.
The two-year agreement continues a relationship between Sears Point and Alhambra that dates back to 1998. Alhambra gains exclusive water delivery rights to Sears Point Raceway, promotional and on-site sales rights, and a signage package.
"We are excited to have a relationship with Alhambra as we unveil the new Sears Point Raceway, and look forward to expanding our fan base and Alhambra's consumer base," said Tim Schuldt, vice president of Sales/Marketing at Sears Point.
Alhambra continues its relationship with Sears Point Raceway at an exciting time as the facility enters the second phase of the $35 million modernization plan that will transform the raceway into one of the premier entertainment and motorsports venues in the country.
Alhambra is a subsidiary of Danone Waters of North America, based in Pasadena, Calif.
Text provided by John Cardinale
Editors Note: To view hundreds of hot racing photos and art, visit
The Racing Photo Museum and the
Visions of Speed Art Gallery.