Exhibit Enterprises, Inc. (EEI) Puts Dodge Information at Major Auto Shows 'In the Palm of Your Hand'
Exhibit Enterprises, Inc. (EEI) Puts Dodge Information at Major Auto Shows 'In the Palm of Your Hand'
Dodge Exhibit and Product Information, Photographs, And Even Pricing Information are Beamed to Palm Pilots and Pocket PCs; Palm Pilot and Pocket PC Presentation Wins SEGD Award; 'One less piece of paper to carry,' said one attendee DEARBORN, Mich., Aug. 29 As in previous years, millions of people were fascinated by the high-tech Dodge displays built by Exhibit Enterprises, Inc. (EEI) at major North American auto shows. But this year there was something new. EEI arranged for show attendees who wanted additional information about the latest Dodge products to get it right on their Palm Pilots and Pocket PCs. They could download an electronic Dodge catalog with price information via a wireless interface technology. They could then "beam" this information to the Palm Pilots and Pocket PCs of their associates, friends and neighbors. EEI worked with Palmtop Publishing, of Seattle, to design and produce a Dodge product catalog for handheld computers and made it available at several 'beaming stations' located at the shows' information areas, according to Patrick Fleming, DaimlerChrysler account director at EEI. This made Dodge's information available in a new, user-friendly format. It also gave visitors one more reason for visiting the Dodge exhibit. "The application is quite impressive, since many handheld computers are sophisticated enough to show off the Dodge line in high-resolution, vivid color," said Fleming. "We even include a floorplan of each show and a section on the NASCAR Winston Cup Series." "Dodge marketers were savvy enough to perceive the increasing role of personal digital assistants (PDAs) and handheld computers in organizing and sharing information, and wanted us to take advantage of it at major auto shows this year," he added. "We are certain that this kind of 'viral' marketing, though not always easy to measure at this time, is becoming an increasingly important force in the marketplace. By making the information available on handheld computers we helped Dodge communicate with people using their daily tools." "The comments at the show were spectacular!" said Trina Clickner, president of Palmtop Publishing, the company that crafted the programs for the Palm Pilots and Pocket PCs. "Attendees thanked us for making the information available on their PDAs and 'giving them one less piece of paper to carry.' Plus, they could share it with their friends without having to give away the original." The application was so novel that it won the prestigious 2001 Jurors Award from SEGD, the Society for Environmental Graphic Design, to be presented at that organization's annual conference in Miami, May 30 through June 2. Environmental graphic design (EGD) is a diverse field that includes the planning, design and specifying of graphic elements in the built and natural environment.
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