iProspect Drives More Than Seven Million Search Engine Visitors to Edmunds.com
ARLINGTON, Mass. & SANTA MONICA, Calif.--Aug. 27, 2001---- Search Engine Positioning Services Firm Nearly Triples Search Engine Traffic for Leading Automotive Consumer Resource in a Year --
Demonstrating the strategic value of search engine positioning (SEP) and the dramatic impact a comprehensive SEP campaign can produce, professional services firm iProspect(TM) succeeded in driving 1.3 million people to Edmunds.com from search engines and directories in June of this year. Cumulatively over the past year, the SEP campaign for Edmunds.com, the leading source of online automotive information, attracted more than seven million visitors from search engines.
"With iProspect's help, Edmunds.com has solidified its position as the clear leader of the automotive Internet," said Bob Thomas, Chief Operating Officer for Edmunds.com. "The search engine positioning services that iProspect performed for Edmunds.com provided terrific search referral growth, which translates into higher visibility and traffic."
Over the past year, iProspect deployed its research-based methodology to identify the search language of the Edmunds.com target audience and generated a universe of targeted keywords and phrases to attract the largest and most qualified audience. iProspect's search engine positioning campaign led Edmunds.com to gain top rankings on this collection of several hundred keywords and phrases. More importantly, Edmunds.com out-ranks its competition on its keyword universe by a factor of 10-to-1.
"The success of Edmunds.com's search engine positioning campaign illustrates how critical SEP is to an online marketing campaign. Search engine positioning is the most effective way to increase the amount of qualified Web site traffic," says Fredrick Marckini, CEO of iProspect. "The research, understanding and attention to detail involved in SEP certainly paid off for Edmunds.com, demonstrating the competitive advantage that search engine positioning offers."
About iProspect.com, Inc.
Founded in 1996, by Fredrick Marckini, iProspect is a leading professional services firm specializing in improving Web site visibility in major search engines and directories. The Company helps large, established businesses including the Fortune 1000, increase their online market reach through its consulting expertise in search engine positioning, query language research and search engine operation. iProspect counts many of the most successful companies on the Web as clients, including Sharp Electronics, 3M, the GM Card and Medtronic. iProspect is located in Arlington, Massachusetts and can be reached at 781-641-5700, via e-mail at pr@iprospect.com or on the Web at www.iprospect.com.
About Edmunds.com
Headquartered in Santa Monica, Calif., Edmunds.com (http://www.edmunds.com) is the Internet's pioneer and leader in providing free, third party automotive information, tools and services for consumers. Edmunds.com empowers, educates and engages visitors by providing them with straightforward information on key aspects of buying, selling and owning a vehicle. Edmunds.com was ranked number one in the Survey of Car-Shopping Web Sites as reported by The Wall Street Journal. Edmunds.com was also named one of Yahoo! Internet Life's 50 Most Incredibly Useful Sites and one of Money's 50 Most Useful Financial Web sites.