Bolt Member Designs Dream Car, Wins Studio Tour With Ford Design Team

          Bolt Contest Connects Ford with Young Consumers, Insights

    DEARBORN, Mich., and NEW YORK, Aug. 27 As the finale to
its "Design Your Dream Car" contest and sweepstakes, Ford Motor Company and
Bolt, a universal communications platform for teens and young adults, awarded
21-year-old Bolt member Ms. Veshale Edwards of West Covina, Calif. with an
all-expenses-paid trip to meet with Ford's design team and tour the Dearborn,
Mich. studios on Wednesday, August 29.
    Edwards' unique car design, titled Vertigo and based on a working kit car
concept, was selected from more than 500 entrants to the Ford-sponsored
"Design Your Dream Car" contest which ran through February 2001 on Bolt
(http://www.bolt.com ).  Design submissions were featured on Bolt's Cars channel,
where they were reviewed and rated by Ford and Bolt members worldwide.  The
contest was promoted through online marketing initiatives throughout the Bolt
site and in Bolt's opt-in online newsletter announcing what's new at Bolt.  As
part of her first place Ford-tour package, Edwards also won a $2,500 cash
prize.
    "I've been designing kit cars with my brother for several years, but I
never thought I'd be talking shop with Ford's design team," said Edwards.
"I'm thrilled that Ford and the other Bolt members liked my design -- since
it's actually a car I helped build and it's really fun to drive!"
    The second-place prize for the "Design Your Dream Car" contest was a
mountain bike, awarded to a 16-year-old Bolt member from Ontario, Canada for
his high-performance super car design titled RK Exision.  As part of the
"Design Your Dream Car" sweepstakes, design enthusiasts also had the
opportunity to win a Limited Edition Ford Escape.  Eighteen-year-old Bolt
member Cattie Storey of Eastland, TX received the keys to her new Ford Escape
at a ceremony last week.
    Bolt's Chairman & CEO Dan Pelson stated, "The success of the 'Design Your
Dream Car' contest is a testament to the significant role that cars play in
teens' lives.  We're thrilled to leverage our partnership with Ford to help
them connect with the young consumers, and designers, of the future."

    ABOUT BOLT, INC.:
    Whether on the Web, via wireless devices or at offline events, Bolt gets
teens and young adults to communicate about everything.  As a universal
communications platform for 15- to 24-year-olds with more than 4.5 million
registered members worldwide, Bolt fosters expression in a contextual, member-
generated environment.  Clients who plug into Bolt's communications network
efficiently gain access and insights into the youth audience through unique
relationship-building programs that generate usage, loyalty, retention and
insights.  Bolt's blue-chip clients include America Online, Procter & Gamble,
Kodak, and Ford, and it has wireless partnerships with the industry's key
operators including AT&T Wireless Services.  Bolt has sites in the US, UK,
Canada and Australia, and, with wap.bolt.com , launched the first wireless
platform for teens in March 2000.  Bolt is headquartered in New York.
    Bolt is: bolt.com | bolt.co.uk | bolt.ca | bolt.com.au | wap.bolt.com |
aol.bolt.com

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