ADVISORY/Syncata Presents New Information Technology Strategies & Solutions at AUTO-TECH 2001 in Detroit

    --

WHAT:    Business consulting and system integration firm Syncata 
         Corporation is set to host a day of informative presentations 
         at the Automotive Industry Action Group's (AIAG) 
         multi-technology conference focused on supply chain processes 
         between automotive parts suppliers and their customers. 
         Founded in 1982, the AIAG is a not-for-profit trade 
         association of approximately 1,600 automotive and truck 
         manufacturers and their suppliers.

SCHEDULE:

         --  10 a.m. -- BTO Building Blocks for OEMs: Automakers are
             striving to find a way to let customer demand inform or
             even dictate production. Using the Asera platform, which
             enables real-time communication with customers, partners,
             suppliers and employees, this presentation illustrates
             how Syncata plans to move manufacturers closer to the
             build-to-order paradigm, one block at a time.

         --  11:30 a.m. -- BTO Building Blocks for Suppliers: OEMs are
             extending to their tier one suppliers more opportunities
             to deliver complex modules. Forward-thinking suppliers
             are using information technology to help them streamline
             their supply chains and mitigate their risks. In this
             presentation, Syncata's supply chain practice area leader
             Rakesh Batra reveals how suppliers can proactively evolve
             toward a build-to-order business model using Asera's
             eBusiness Operating System.

         --  1:30 p.m. -- Analyst Mark Dixon Bunger, Forrester
             Research: Special BTO Presentation: For the U.S. auto
             industry, build-to-order promises happier consumers and
             lower distribution costs. But suppliers must choose
             between speed and innovation strategies to survive in
             this new environment.

         --  3 p.m. -- Avoiding Recall Fiascos - Detecting Parts
             Defects - Trends, Technologies and Solutions: Session
             examines current parts defect issues facing OEMs, new
             mandatory changes from the Department of Transportation
             and specific innovative IT solutions, including the "OEM
             IMMUNE System," developed by Syncata to help automakers 
             avoid costly recall disasters.

WHO:     Syncata's Supply Chain Practice area leader Rakesh Batra, a
         former Andersen consultant with more than 20 years experience
         in strategic procurement, manufacturing-planning and supplier
         integration, will chair sessions.

WHEN:    Tuesday, Aug. 28, from 9 a.m. to 4:30 p.m. EDT

WHERE:   AUTO-TECH 2001 at Detroit's Cobo Center -- Room No. 02-41

RSVP:    Chris Bechtel, communications manager, Syncata, 310/963-5692
                                                              (mobile)
         Eric Schwartzman, Schwartzman & Associates, 310/789-2460
                                                              (office)
           eric@schwarrtzmanpr.com -- http://www.schwartzmanpr.com

    About Syncata Corporation

    Syncata (http://www.syncata.com) has extensive industry experience within the automotive trade. The firm recently completed American Honda's Market-Oriented Vehicle Environment (MOVE), a network-based collaborative solution which helps the automotive manufacturer balance dealer vehicle requests against factory supply, dropping the automaker's channel inventory to just 38 days, according to "Automotive News," a weekly trade magazine which charts weekly Domestic and Imported Car and Light-Truck Inventories. The findings put American Honda in the industry's top two percent.