Fleetwood RV Announces Program With Nation's Leading Membership Warehouse Club
Fleetwood RV Announces Program With Nation's Leading Membership Warehouse Club
Leading RV Company Aligns With SAM'S CLUB to Provide RVers With Greater Value RIVERSIDE, Calif., Aug. 27 Fleetwood RV, the nation's leading recreational vehicle manufacturer, today announced a marketing alliance with SAM'S CLUB, a division of Wal-Mart Stores, Inc., to provide exclusive purchase incentives to SAM'S CLUB members in select markets. The alliance combines the country's largest provider of recreational vehicles with the leading warehouse club in the U.S., which currently has more than 490 domestic locations. The program will be introduced into the Kansas City and Indianapolis markets beginning August 27, 2001. The program will allow SAM'S CLUB members the unprecedented opportunity to buy a new Fleetwood RV at a pre-negotiated discount, which they will purchase at a nearby participating Fleetwood RV dealership. Fleetwood's recreational vehicle line includes motor homes, travel trailers, fifth wheels, and truck campers. In addition to significant savings on their new RVs, card members will also receive a SAM'S CLUB gift card that can be used towards the purchase of items they may need for their next vacation in their new Fleetwood RV. "Fleetwood's Housing Group has had an alliance working with SAM'S CLUB for several months," said John Ables, director of marketing for Fleetwood RV. "Now, we are excited to have an RV program that will drive incremental traffic to our dealers' lots while providing another significant member value to SAM'S CLUB members." About Fleetwood Fleetwood Enterprises, Inc. is the nation's leading manufacturer of recreational vehicles and a leading producer and retailer of manufactured housing. Fleetwood RV products are distributed through a nationwide network of more than 1,100 dealers. Established in 1950, Fleetwood operates 43 North American recreational vehicle and manufactured housing facilities. For more information on Fleetwood Enterprises, visit our website at http://www.fleetwood.com or call 1-800-444-4905. For further information, please contact Amy Harrison of Fleetwood PR, +1-909-351-3607.
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