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Detroit Professionals Get Style@Work(TM) - During The Dockers(R) and Slates(R) 15-City Mobile Tour

Detroit Professionals Get Style@Work(TM) - During The Dockers(R) and Slates(R) 15-City Mobile Tour

                           Detroit Gets a Makeover

                     Media Alert for August 28 & 29, 2001

    WHAT:       Once a trend but now the "norm," casual businesswear is worn
                by 66 percent of U.S. workers everyday and 80 percent of
                workers at least one day a week.

                To meet the public's growing demand for versatile business
                casual options, Dockers(R) and Slates(R), the nation's leading
                casual businesswear brands, expanded the Style@Work(TM)
                national tour to 15 U.S. cities in 2001 to showcase the
                widening spectrum of style options available today -- looks
                that are sharp and professional, yet comfortable and casual.

                The 53-foot mobile Style@Work(TM) Tour will make a special
                appearance at this year's AUTO-TECH Conference & Exhibition,
                where attendees will receive free casual businesswear tips,
                recommendations and complimentary head-to-toe wardrobe
                makeovers from guest stylists with Self Magazine.  Hosted by
                the Automotive Industry Action Group (AIAG), the AUTO-TECH
                Conference will take place August 28 - 30, 2001 at Detroit's
                Cobo Center.

                Tour officials also will accept gently used business clothing
                to benefit two national clothing charities -- The Women's
                Alliance and Career Gear.

    WHEN & WHERE:

                AUTO-TECH Conference & Exhibition    (Booth #210)
                Cobo Center
                One Washington Blvd.
                Detroit, Michigan

    PHOTO/ INTERVIEW OPPS:

                --  AUTO-TECH attendees being re-styled.
                --  Self Magazine fashion expert conducting wardrobe makeovers
                    on business professionals and discussing casual
                    businesswear DOs and DON'Ts.
                --  53-foot, custom-made, mobile "style" truck with mirrors,
                    dressing rooms and a runway.
                --  Media wardrobe makeovers available for those wanting to
                    feature before & after footage.

    The fall Style@Work(TM) Tour runs August 21 through September 28, 2001
with stops in: Minneapolis, Detroit, New York, Boston, Philadelphia and
Washington.

    CONTACT:  Erin Oliver of PainePR, office, +1-714-427-3117,
              cell, +1-714-273-1260, eoliver@painepr.com; or Maureen Mudra for
              PainePR, office, +1-440-746-2200, maureenmudra@cs.com, both for
              Dockers(R) and Slates(R).

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