Detroit Professionals Get Style@Work(TM) - During The Dockers(R) and Slates(R) 15-City Mobile Tour
Detroit Professionals Get Style@Work(TM) - During The Dockers(R) and Slates(R) 15-City Mobile Tour
Detroit Gets a Makeover Media Alert for August 28 & 29, 2001 WHAT: Once a trend but now the "norm," casual businesswear is worn by 66 percent of U.S. workers everyday and 80 percent of workers at least one day a week. To meet the public's growing demand for versatile business casual options, Dockers(R) and Slates(R), the nation's leading casual businesswear brands, expanded the Style@Work(TM) national tour to 15 U.S. cities in 2001 to showcase the widening spectrum of style options available today -- looks that are sharp and professional, yet comfortable and casual. The 53-foot mobile Style@Work(TM) Tour will make a special appearance at this year's AUTO-TECH Conference & Exhibition, where attendees will receive free casual businesswear tips, recommendations and complimentary head-to-toe wardrobe makeovers from guest stylists with Self Magazine. Hosted by the Automotive Industry Action Group (AIAG), the AUTO-TECH Conference will take place August 28 - 30, 2001 at Detroit's Cobo Center. Tour officials also will accept gently used business clothing to benefit two national clothing charities -- The Women's Alliance and Career Gear. WHEN & WHERE: AUTO-TECH Conference & Exhibition (Booth #210) Cobo Center One Washington Blvd. Detroit, Michigan PHOTO/ INTERVIEW OPPS: -- AUTO-TECH attendees being re-styled. -- Self Magazine fashion expert conducting wardrobe makeovers on business professionals and discussing casual businesswear DOs and DON'Ts. -- 53-foot, custom-made, mobile "style" truck with mirrors, dressing rooms and a runway. -- Media wardrobe makeovers available for those wanting to feature before & after footage. The fall Style@Work(TM) Tour runs August 21 through September 28, 2001 with stops in: Minneapolis, Detroit, New York, Boston, Philadelphia and Washington. CONTACT: Erin Oliver of PainePR, office, +1-714-427-3117, cell, +1-714-273-1260, eoliver@painepr.com; or Maureen Mudra for PainePR, office, +1-440-746-2200, maureenmudra@cs.com, both for Dockers(R) and Slates(R).
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