INDY RACING: Purex renews sponsorship of Dreyer and Reinbold Racing for 2002

Posted By Terry Callahan
Motorsports Editor, The Auto Channel

August 25, 2001

MADISON, Ill., Saturday, Aug. 25, 2001 - Purex Detergent, the nation's fastest-growing detergent brand, has renewed its co-primary sponsorship of Dreyer & Reinbold Racing for the 2002 Indy Racing Northern Light Series season.

Robbie Buhl drives and co-owns the No. 24 Team Purex Dreyer & Reinbold Racing G Force/Infiniti/Firestone in the Northern Light Series. "In 2002, we will enter our fourth year of partnership with Dreyer & Reinbold Racing and the Indy Racing League, which is a testament of our belief in the team, Robbie Buhl and the momentum of the Indy Racing League," said Steve Tooker, vice president and general manager of Laundry Care of parent Dial Corporation. "Not only have we been fortunate to be professionally represented on and off the racetrack by Robbie and Dreyer & Reinbold Racing, we have built an industrious business model with our retail partners, who have also experienced the growth of the Purex brand."

The Purex model includes a strong presence with numerous Purex retail partners across the country.

"Our retail partners have been excited to develop special retail displays, which feature our relationship with Dreyer & Reinbold Racing, Robbie Buhl and the Indy Racing League," said Scott Fullmer, marketing director for Dial's Laundry Care brands, including Purex. "These displays create a win-win for Purex consumers, Purex and the Indy Racing League, and we look forward to more retail activities in even more stores in 2002."

Said Dennis Reinbold, team co-owner: "From a team standpoint, we're very excited to have Purex back with Dreyer & Reinbold Racing for a fourth year. We're just excited that the continuity and the chance to continue to grow is there."

Buhl won the Indy Racing event in January 2000 at Orlando, Fla., with Purex sponsorship. Buhl is 14th in the Indy Racing standings this season with a best finish of third in June at Pikes Peak International Raceway.

Text provided by Paul Kelly

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