BMW to Install Sirius In 2002 Vehicles

NEW YORK, Aug. 23 BMW of North America, LLC and Sirius
Satellite Radio , the satellite radio broadcaster, announced
today that BMW will offer Sirius satellite radio service to new car buyers
beginning in the second quarter of 2002.  Sirius radios will be available in
select BMW 3 Series, 5 Series and X5 vehicles.  BMW owners will be among the
first with access to Sirius audio entertainment service with up to 100
channels.

  BMW will offer Sirius radios as an accessory in its most popular models
through BMW centers across the country.  BMW centers will also offer
subscription activation services for its customers who purchase Sirius
receivers.
   
 A recent JD Power survey showed BMW owners as among the most likely early
adopters of satellite radio. The JD Power 2000 Automotive Emerging
Technologies Study revealed that, of all car owners surveyed, BMW owners
expressed the strongest desire to include satellite radio in their next new
car.

    About the BMW Group in America
    BMW of North America has been present in the United States since 1975.
Since then, the BMW Group in the United States has grown to include marketing,
sales and financial service organizations for the BMW and MINI brands; a South
Carolina manufacturing operation; DESIGNWORKS/USA, an industrial design firm
in California; a technology office in Silicon Valley and various other
operations throughout the country.  The BMW Group is represented in the U.S.
through a network of 341 car, 321 Sports Activity Vehicle and 153 motorcycle
retailers.  BMW US Holding Corp., the Group's headquarters for North, Central
and South America, is located in Woodcliff Lake, New Jersey.
    Information about BMW Group products is available to consumers via the
World Wide Web on the BMW homepage at http://www.bmwusa.com and
http://www.miniusa.com.

    About Sirius
    From its unique tri-satellite system orbiting directly over the U.S.,
Sirius (http://www.siriusradio.com) will broadcast up to 100 channels of
digital quality radio to motorists throughout the continental United States
for a monthly subscription fee of $12.95. Sirius will deliver 50 channels of
100% commercial-free music in virtually every genre, and up to 50 channels of
news, sports, talk, comedy and children's programming.  Sirius has exclusive
alliances to install AM/FM/SAT radios in Ford, Chrysler, BMW, Mercedes,
Jaguar, Volvo and Jeep vehicles.  Sirius-ready radios, and tuner modules that
allow any car radio to receive Sirius broadcasts, as well as home and portable
products, will also be manufactured by Kenwood, Panasonic, Clarion and Jensen,
and made available at retailers such as Circuit City and Best Buy.