James Selwa Named President of ASC Marketing Services

                 ASC launches new marketing services division

    SOUTHGATE, Mich., Aug. 23 Automotive veteran James G.
Selwa has been named President and COO of ASC Marketing Services, according to
Lawrence P. Doyle, President and CEO of ASC Incorporated.  Selwa will be
responsible for the communications and marketing services of all ASC
companies.  He also will head the new ASC Marketing Services, which combines
current business development, marketing and vehicle personalization teams, to
create a leading-edge resource for the introduction and marketing of specialty
vehicles.
    "This new structure is consistent with ASC's strategy of being a full-
service partner for all aspects of specialty vehicle development and
delivery," said David Treadwell, Chairman of ASC.  "We are now able to provide
a unique service to our customers that not only allows for quick-to-market
special vehicles, but rapid and highly focused marketing programs designed to
enhance the brand."
    "I'm truly delighted to be involved with this organization," Selwa said.
"The potential is enormous, not only for ASC as the leader in providing
cutting-edge specialty vehicles and open air systems, but also as a full
service resource capable of managing the entire marketing process."
    "Jim is a car guy who understands both the product and the industry," said
Doyle.  "His experience in the automotive industry will help us achieve our
goal of being the leader in automotive specialty products and services to the
OEMs."
    "We can complement OEM marketing efforts," said Selwa, "by providing a
full range of marketing services that work in conjunction with mainstream
high-volume products.  This approach allows manufacturers' internal staffs to
focus on the large-volume vehicles, while ASC helps to define niche markets,
and focus on brand building and image enhancement programs."
    ASC Marketing Services also will focus on vehicle personalization and
accessorization.  "Vehicle accessory programs are an important component of a
comprehensive specialty vehicle marketing plan," said Selwa.  "They enhance
the personalization of the vehicle for enthusiasts and can be used to create
unique editions that build image and excitement for the brand.  Through my
experience with several manufacturers I have seen how vehicle accessorization
programs can be a significant benefit to a brand.  ASC understands the
marketing value and positioning that vehicle accessorization offers."
    Selwa joins ASC from Land Rover of North America where he served as vice
president of marketing.  Previously he was President and CEO of Lotus Cars
USA, and Chairman and CEO of a marketing services company whose clients
included Ford Motor Company, General Motors, Lamborghini, Rolls-Royce, Bentley
Motor Cars and Volvo.  He began his career at American Motors/Jeep in 1971.
    ASC Incorporated is a full service company that specializes in the
development and delivery of specialty vehicles, open-air systems and
accessories.  Headquartered in Southgate, Michigan, ASC maintains operations
throughout the U.S., Canada, Germany and Korea.  It employs more than 2,000
people in over 20 facilities, and has annual sales of over $500 million.
    ASC's family of companies includes ASC Marketing Services, ASC Creative
Services, ASC Engineering Services, ASC Specialty Vehicles, ASC Vehicle
Technologies, ASC Composite Systems and ASC Exterior Technologies.  For more
information about ASC Incorporated visit http://www.ascglobal.com .

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