Ford Selects Planalytics' Impact LR to Optimize Auto Parts Inventory

    WAYNE, Pa., Aug. 23 Planalytics Inc. today announced that
Ford Motor Company has signed an agreement to participate in a pilot project
using Impact LR(TM), an Internet-based application that measures the specific
effects of future weather on consumer demand by product, location, and time.
Impact LR provides auto companies the opportunity to optimize inventory
levels, regional distribution, and production planning for replacement parts.

    "Volatile demand for many auto parts disrupts supply chain planning,
especially when weather hits certain temperature thresholds that cause older
components to fail and prompt drivers to turn on their cars' heaters or air
conditioners," said Frederic Fox, President and CEO of Planalytics.

    Impact LR provides retailers and manufacturers with knowledge of how
weather has and will influence their business.  Impact LR measures the
specific effects of future weather on consumer demand up to one year in
advance in order to support more effective merchandise planning and
forecasting, product distribution and allocation, and advertising and
promotion timing.

    Wayne, PA-based Planalytics (http://www.planalytics.com) is a supply chain
planning and optimization technology company that helps companies make more
effective and profitable decisions by forecasting weather-driven changes in
supply, demand and prices for products and services. Companies in all
industries use Planalytics' technologies to avoid squandered opportunities and
poor financial results caused by the unanticipated impact of weather
volatility.