American Honda Recognizes Top Suppliers for 2001

FOR IMMEDIATE RELEASE

Premier Partner Program Highlights Quality And Exceptional Service


 TORRANCE, CA $B!>(B American Honda Motor Co., Inc. President and CEO, Koichi
Amemiya, presented the company$B!G(Bs "Premier Partner Award" to 15 American Honda
suppliers on Tuesday, August 21. The award is presented to companies that
demonstrate excellence in quality, value and customer service. This year$B!G(Bs
award recipients were selected from 54 nominations made by American Honda
associates out of more than 1,500 eligible companies.


Two of the recipients provide services to Honda's Motorcycle Division. American
Identity was selected for their high quality corporate-branded clothing and
promotional products. Vreeke & Associates  -- Honda's full service public
relations agency -- was recognized for their industry leading press materials.


The Premier Partner Award winners represent industries as diverse as rail
transportation, software development, technical support services and
advertising. The Premier Partner Awards were established in 1998 to recognize
suppliers who embrace American Honda$B!G(Bs philosophy of meeting and exceeding
customer expectations.


"Just as the more than 2.7 million customers who last year purchased Honda
automobiles, motorcycles and power products rely on the Honda name for quality,
value and customer service, we rely on the support and shared commitment of our
suppliers," said Gary Kessler, American Honda$B!G(Bs vice president of human
resources and administration. "Today, American Honda is very pleased to
acknowledge 15 suppliers who best exemplify our shared values and commitment to
quality customer service."


Following are the 15 American Honda Premier Partner Award recipients for 2001:


American Identity $B!>(B Maumee, Ohio (corporate branded merchandise production,
including clothing and promotional products)


The Ken Blanchard Companies $B!>(B Escondido, Calif. (management consulting,
specializing in the area of leadership, customer loyalty, and personnel
development corporate training)


Burlington Northern and Santa Fe Railway Company $B!>(B Ft. Worth, Texas (rail
transportation and facilities to receive and ship automobiles)


Creative Productions $B!>(B Long Beach, Calif. (product promotions, brand
development and management, new product introductions and targeted awareness
campaigns)


Data Linkage Software, Inc. $B!>(B Long Beach, Calif. (software development and
programming company)


Equipment Solutions, a Division of Snap-on Tools $B!>(B Kenosha, Wisc. (developer,
manufacturer and marketer of tool and equipment solutions)


IBM Data Management $B!>(B Costa Mesa, Calif. (technical support services)


Maritz Inc. $B!>(B Torrance, Calif. (incentive travel, marketing research and
performance improvement)


Matters of Fact, Inc. $B!>(B Woodland Hills, Calif. (strategic consulting, process
improvement and customer satisfaction support)


Nissin International Transport USA Inc. $B!>(B Torrance, Calif. (transportation
services worldwide)


Sandy Corporation $B!>(B Long Beach, Calif. (consulting services, custom instruction
and integrated marketing services)


Targetbase $B!>(B Irving, Texas (customer relationship management)


TNT Logistics North America $B!>(B Troy, Ohio (mail, express and logistics services)


United Parcel Service $B!>(B Livonia, Mich. (express carrier, package delivery,
E-commerce, financial and logistics services)


Vreeke & Associates $B!>(B Simi Valley, Calif. (full service public relations and
advertising agency)