Saab Cars USA Names Hans Krondahl Vice President of Marketing

    NORCROSS, Ga., Aug. 22 Hans Krondahl has been named Vice
President of Marketing for Saab Cars USA, Inc., the U.S. importer and
distributor of Saab 9-5 and Saab 9-3 automobiles.
    
    In this role, Krondahl will be responsible for the strategic and
operational plans regarding the marketing of Saab Cars throughout the U.S.  He
will direct all marketing activities such as advertising and sales promotions,
brand management, product planning and pricing, market research, and customer
relationship management.  Krondahl will begin his position at Saab in early
October and will report to Dan Chasins, President and COO of Saab Cars USA,
Inc.

    Krondahl accepts this position and leaves his role as President of Semcon
Sweden AB, a consulting firm based in Gothenburg, Sweden.  Prior to taking the
helm at Semcon, Krondahl worked in marketing for Volvo Cars, ultimately
serving as the Vice President of Global Marketing.  Before joining Volvo,
Krondahl headed an international advertising agency, also located in
Gothenburg, of which he was a founding partner.  Prior to that Krondahl spent
several years with one of the leading global agencies, Grey Advertising.

    Krondahl's education background includes an undergraduate degree in
mechanical engineering as well as a graduate degree in business administration
and marketing.  Krondahl will relocate to the Atlanta area with his wife and
two children.