Cellport Enters Key Auto Markets With Global Partner Program

Asia and Europe Seen Vital to Setting Global Standard for Emerging Automotive
                              Telematics Market

    BOULDER, Colo., Aug. 20 Seeking to meet growing demand for
its products and quickly establish a global de facto standard for automotive
telematics, Cellport Systems, a leading provider of automotive wireless
communications technologies and products, today announced strategic technology
and marketing partnerships with ALAC GmbH in Germany;
Anglo Communications, a member of the Recall Group plc, in the United Kingdom;
Omron Corporation in Japan; and Peiker acustic GmbH & Co. KG.  The alliances
are the initial result of Cellport's new Global Partner Program, and expand
Cellport's reach globally by giving the company an important local presence in
three of the world's major auto markets.
    The Cellport Global Partner Program is a consortium of leading vendors
from the wireless, automotive and software industries that are working
together to advance Cellport's open architecture technology for automotive
telematics.  By licensing Cellport's patented portfolio of core wireless
connectivity technologies and other intellectual property, Cellport Global
Partners are able to develop, manufacture and sell universal hands-free mobile
phone connectivity systems and more advanced automotive telematics products
and services for OEM applications and after-market installations.  Joint
marketing activities, training and facilities for exchanging ideas,
technologies, products and components among partners are also part of the
program.
    Among the core technologies that Global Partners are licensing are
Cellport's method for universally interfacing mobile phones to in-vehicle
systems, a central component of the Cellport 3000(TM) family of universal
hands-free products.
    "Through Cellport Global Partners, we are creating a powerful global
organization by combining the strength of Cellport technologies with the
collective expertise, manufacturing and marketing capabilities of our partners
around the world," said Steve Parrish, president of Cellport Global Partners.
"We are extremely pleased to have attracted such innovative companies as these
Global Partners.  We are actively pursuing additional relationships with
selected companies from around the world who can meet our high standards for
technology, business acumen and integrity."
    Initially, each Cellport Global Partner will OEM and market under their
own brands the recently announced Cellport 3000 with Voice Command, a
breakthrough, universal, voice-activated, hands-free system that allows a
driver to operate a cell phone while keeping both hands on the wheel and eyes
on the road.  Partners will also develop the Pocket Adapters for popular
mobile handsets in their local markets.  Longer term, Cellport Global Partners
will develop their own derivative products using the standard Cellport
connectivity interface to enhance and extend the connectivity system
architecture while addressing their specific markets and customer bases.
    "All of us at ALAC are delighted to be among the first members of the
Cellport Global Partner Program.  Cellport's advanced connectivity technology,
product execution and open architecture approach provides needed leadership in
the worldwide telematics market," said Alf Naber, managing director of ALAC.
"We believe that the Cellport architecture will give us a solid and flexible
platform for growth and innovation."
    "As the mobile handset emerges as the communications conduit for
automotive telematics, OEMs and suppliers will be confronted with the problem
posed by the constant churn in the mobile handset market," said Ashley Duddle
at Anglo Communications.  "Cellport's unique consumer centric universal
connectivity system offers a standardized interface between the handset and
the rest of the telematics system that we can use to design and manufacture
embedded telematics applications that won't be made obsolete by advances in
handsets."
    "Our two companies share a common vision of how Cellport's open
architecture will lead innovation in the global telematics industry.  Coupling
Omron's advanced sensing technology with Cellport's open wireless connectivity
platform has already yielded exciting vehicle applications," said
Hideki Masuda, executive vice president and corporate director of
Omron Corporation.  "The next generation of always-on mobile telephone
networks combined with automotive telematics will create one of the most
exciting and potentially lucrative communications environments for voice and
data services, and Japan leads the world in making wireless data and
telematics a combustible market reality."
    "Peiker acustic is a leading supplier of high-end hands-free solutions to
the auto industry, and the addition of innovative products based on Cellport's
technology is certain to enhance our competitiveness even further," said
Reinhard Kromer-von Baerle, executive vice president at Peiker acustic.  "Our
family of telematics products, particularly those for PDAs, are an excellent
complement to Cellport's solutions, and the Global Partner Program gives us a
unique channel for making them available around the world."
    According to McKinsey & Company, automotive telematics could generate up
to $100 billion -- depending on customer demand and regulatory decisions -- in
the United States, Japan and Western Europe by 2010.

    Cellport 3000 Product Line
    The Cellport 3000 is widely recognized as the most advanced, full-featured
mobile phone car kit available today.  Unlike phone-specific car kits that are
difficult, if not impossible, to upgrade, the universal Cellport 3000 can
accommodate most popular phones simply by changing the unique Pocket Adapter.
The Cellport 3000 also features superior audio quality, intelligent battery
charging, secure mounting, an external microphone and external antenna
connection.  The new Cellport 3000 with Voice Command adds speaker-independent
voice recognition, enabling any driver to use simple English commands to place
or answer calls on their mobile phones without having to look at or touch the
handset.

    About Cellport Systems
    Cellport Systems is a world leader in providing in-vehicle wireless
communications and telematics systems.  The company's products include the
Cellport 3000, the industry's first universal hands-free platform and the
Cellport 3000 with Voice Command.  The company's substantial patent portfolio
positions it to continue its leadership position as the telematics industry is
further developed and defined.  The Cellport Systems Global Partners program
is rapidly expanding Cellport technology around the globe through unique
strategic partnership and licensing relationship with partners in Europe,
North America and Asia.  Investors include AT&T Wireless Services,
Cisco Systems and Omron Corporation.  The company is privately held, with
corporate headquarters in Boulder, Colo., and regional offices in Detroit,
Michigan and Tokyo, Japan.  For more information, please visit the
Cellport Systems web site at http://www.cellport.com.
    NOTE:  Cellport 3000 is a trademark of Cellport Systems.

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