Designworks USA Gathers the Design Industry to Celebrate the Opening Of Its New Studio and Design Facility

    NEWBURY PARK, Calif., Aug. 20 On Thursday, September 20th,
Designworks USA, a BMW Group company, will be hosting, "A Celebration of
Design," a grand opening event honoring Designworks USA's revolutionary new
car design and modeling studio created by award winning architectural firm
Gensler and Associates of Santa Monica.  An innovative architectural model,
this 38,000 square foot addition expands Designworks' total design space to an
impressive 75,000 square feet.
    This enhanced facility makes the Designworks USA complex arguably the
largest and most technologically sophisticated studio of its kind.  The space
itself is rivaled only by Designworks USA's own multinational team of
designers and engineers, representing disciplines as diverse as industrial
design, automotive and transit design, product design and advanced
communications.
    "Together, BMW Design and Designworks USA have created a phenomenal
culture of award winning design, and with this grand opening party, we will be
able to showcase our 'oneness' to the world," says Chris Bangle, Chief of BMW
Design and acting President of Designworks USA.
    "The nature of our work is often so leading-edge and top secret, that this
event really gives us the opportunity to 'open our doors' to the creative
community at large and showcase the talent and energy within Designworks USA,"
says Theresa Tran, Designworks USA Marketing Director.
    The evening will showcase Designworks USA's work while entertaining guests
in an eclectic sensory environment created by LA's renowned event designer,
Robert Smith from Laurels Events.  The evening will be complete with music
from one of LA's hottest DJ's and sumptuous cuisine created by Kai Loebach, of
Kai's European Catering (rumored to be one of Gourmet magazines favorites).

    Highlights of the event will include:

    Raffle prizes drawn by Chris Bangle, Chief of BMW Design and acting
president of Designworks USA.
    -- A two-year  lease on a BMW Z3 roadster
    -- A Maxwell(TM) intuitive office chair from izzydesign,
    -- A Fender guitar
    -- A set of Timberland luggage
    -- A Palm Pilot
    -- A set of Freestyle surf watches.

    All guests leave with an incredible and unique gift bag assortment from
designers and retailers such as:
    -- Umbra
    -- Oster
    -- Nike
    -- Erno Lazlo
    -- 20th Century Fox
    -- Warner Bros. Records

    The bash will commence at seven p.m. and continue through eleven p.m.

    Designworks USA is a strategic design agency and member of the BMW group,
based in Newbury Park, California.  Designworks was founded in 1972 by
internationally acclaimed designer Charles Pelly and acquired by German
automaker BMW in 1995.  Designworks specializes in the areas of automotive,
transport and industrial design, and advanced communications.
    Recently, Designworks USA has adopted a Sustainability Management Systems
initiative, which is being implemented to demonstrate (through action)
commitment to taking organizational and personal responsibility for the
social, ecological and economic consequences of their work.

    For further information, please contact Christopher Racster,
+1-310-248-6178, cracster@bwr-la.com, or Rebecca Harris, +1-310-248-6137,
rharris@bwr-la.com, for Designworks USA.

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