Everclear Presents Their All-New Custom-Designed 2001 Honda Civic To San Diego Fan, Desiree Martlett

CIVIC TOUR LOGO
Civic Tour logo. (PRNewsFoto)[AG]
VENICE, CA USA 02/15/2001
    SAN DIEGO, Aug. 17 On Saturday, July 28, just before
taking the stage at UCSD's Price Center Ballroom to headline that night's
Civic Tour concert, Everclear presented a brand new 2001 Civic Coupe to
Desiree Martlett, 29, of San Diego.
    (Photo:   http://www.newscom.com/cgi-bin/prnh/20010215/LATH051LOGO )
    Through a contest on radio station 91X (XTRA-FM), Martlett was one of 35
Everclear fans who won the chance to randomly select a key and attempt to
start the Civic, which was customized and autographed by the rock trio,
Everclear, Art Alexakis (vocals/lead guitar), Greg Eklund (drums) and Craig
Montoya (back-up vocals/bass).  Of the station contestants, Martlett's was the
only key to actually start the engine, making her the grand-prize winner of
the unique 2001 Honda Civic EX Coupe, with flag-style graphics inspired by the
cover of Everclear's latest CD, "Songs From An American Movie Vol. Two."  Fans
can still enter to win the remaining (of three in the world) Everclear Civic
on civictour.com until August 31.
    Honda developed the Civic Tour as a unique promotion where music fans can
catch one of their favorite acts and have a chance at winning a customized
Honda Civic Coupe designed and autographed by the band.  Everclear drove the
second leg of Civic Tour on a nine-city cross-country excursion this summer,
following the tour's inaugural spring leg, which was powered by pop-punk
rockers blink-182.
    Civic Tour was created by marketingfactoryinc., the entertainment
marketing agency that was appointed lead marketing partner for Civic Tour by
American Honda Motor Co., Inc. and their advertising agency, Rubin Postaer and
Associates (RPA).

    Based in Venice, Calif., marketingfactoryinc. is a boutique entertainment
marketing agency with creative, marketing, production and publicity
departments that specialize in music and popular lifestyle brands.  Since its
inception in April of 1999, marketingfactoryinc. has enjoyed successful
partnerships with national clients by developing and producing innovative
entertainment marketing campaigns, connecting brands with bands.
marketingfactoryinc. is currently producing the inaugural Civic Tour for
Honda, in addition to developing promotional programs for Acura and
mp3.com/Heineken.  Recently, marketingfactoryinc. created and produced
promotions for the Vans Warped Tour, Spin Magazine and ChickClick.com, while
also servicing Yahoo!Music, Sony PlayStation, Diamond Rio, Wherehouse Music,
OP, Eruptor Entertainment and EIDOS Interactive.

    American Honda (AHMC) began operations in North America in 1959 with the
establishment of American Honda Motor Co., Inc., Honda's first overseas
subsidiary.  Today, more than 19,000 associates in the United States are
employed by Honda in the areas of design, development, engineering, assembly
and sales of Honda and Acura products.  Honda operates 10 manufacturing
facilities in North America that produce automobiles, motorcycles, all-terrain
vehicles, power equipment, transmissions and engines, using domestic and
globally-sourced parts.

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