Edmunds.com Hits Broadband Video Milestone; Surpasses One Million Automotive Video Viewings

    SANTA MONICA, Calif., Aug. 17 Edmunds.com
(http://www.edmunds.com), the web's leading consumer resource for unbiased
automotive information, today announced its millionth download of streaming
automotive video segments.
    "Almost entirely through word of mouth and effective placement on
Edmunds.com's heavily trafficked Web site, these streaming videos are
increasing in popularity, now achieving roughly 250,000 streams each month,"
according to Glenn McClanan, Director of Broadband Initiatives for
Edmunds.com.  "This milestone is remarkable, especially considering BMW
heavily advertised its star-studded Internet films and has recorded only about
six times our results."
    Edmunds.com launched its broadband video initiative in January 2001, and
has compiled a library of engaging road tests, features, "How To's", and
remarkably popular vehicle introductions from the world's major auto shows.
There are now nearly 200 videos on the site, making it the most extensive
automotive video library on the Internet.  Recent additions to the video
gallery include a review of the Porsche 911, a Luxury Sedan comparison, and an
exclusive video series titled How to Buy and Sell a Vehicle.  The American
Exotics comparison test between the Corvette Z06, Mustang Cobra R, and Viper
remain among the hottest destinations within the video gallery.
    "While other sites are finding it difficult to continue producing
automotive video content, our video library is growing rapidly and becoming an
integral tool in our visitors' car buying process," said Mr. McClanan.
    The video initiative is supported by the technology of CNET Media
Productions, a division of CNET Networks Inc.  CNET Media Productions, which
offers standout, original video to high tech and Internet companies, works
under the guidance of Edmunds.com's editorial staff to create informational
videos.  CNET's award-winning television and radio programs are broadcast in
100 countries worldwide, as well as on CNBC and other national distribution in
the U.S.  CNET is the largest minority shareholder in Edmunds, and this
collaboration is one of many between the companies intended to help further
Edmunds.com's development as the premier meta-channel for the automotive
industry.

    To check out the Edmunds.com video gallery, please visit:
http://www.edmunds.com/video/?id=lin9042t.

    About Edmunds.com
    Headquartered in Santa Monica, CA, Edmunds.com (http://www.edmunds.com) is
the Internet's pioneer and leader in providing free, third party automotive
information, tools and services for consumers.  Edmunds.com empowers,
educates, and engages visitors by providing them with straightforward
information on key aspects of buying, selling, and owning a vehicle.  For
example, Edmunds has launched its True Market Value(SM) products to inform the
general public of the actual transaction prices of cars and trucks while the
Edmunds.com Powershopper(SM) offers car shoppers the opportunity to research
and pursue online and offline purchase options in the informative,
consumer-friendly environment of the Edmunds web site.  Visitors are also
provided extensive automobile reviews, consumer information, safety updates,
incentive and rebate news, expert analysis of developments in the automotive
world, and the Town Hall, an interactive community of more than 500,000 active
members.  Many of these resources are powered by Edmunds Data Services, which
provides a complete automotive data set to the Edmunds.com Web site and
licenses such data to third parties.  Edmunds.com was ranked number one in the
Survey of Car-Shopping Web Sites as reported by The Wall Street Journal, rated
number one automotive and second overall web site in the Dialscore loyalty
study above Yahoo!, Amazon and Mapquest, was named as one of Yahoo! Internet
Life's 50 Most Incredibly Useful Sites, one of Money's 50 Most Useful
Financial Websites, and is regularly mentioned as a valuable resource in these
and other publications.

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