Open Market Announces Agreement With Ford Motor Company

    BURLINGTON, Mass., Aug. 15 Open Market, Inc.
, today announced that Ford Motor Company has chosen
its Content Server(TM) Enterprise Edition (CSEE) as a standard for Ford's
business-to-consumer websites.  Ford chose Open Market for its ability to
handle large volumes of Web content and visitor traffic, to simplify website
management and to easily integrate with other applications.

    About Ford Motor Company
    Ford Motor Company is the world's second largest automaker, with
approximately 335,000 employees in 200 markets on six continents. Its
automotive brands include Aston Martin, Ford, Jaguar, Land Rover, Lincoln,
Mazda, Mercury and Volvo. Its automotive-related services include Ford Credit,
Quality Care and Hertz. With world headquarters in Dearborn, Michigan, Ford
Motor Company had 2000 calendar year revenues of $170 billion. Additional
information can be found on the company's web site at http://www.ford.com.

    About Open Market
    Open Market, Inc. makes content-driven e-business solutions that enable
enterprises to better manage interactions with their site visitors, customers,
employees, and channels.  Open Market's roster of global customers includes
publishers and media companies like The McGraw-Hill Companies, The Washington
Post, and The New York Times Company; financial services companies like J.P.
Morgan Chase, GE Capital and The Hartford Financial Services Group; and
manufacturers like 3Com, BASF and Milacron. The company, headquartered in
Burlington, Mass., has customers in 43 countries. Open Market's international
head office is in the U.K. with additional offices in Australia, Canada,
France, Germany, Italy, Japan, The Netherlands and Singapore. Open Market can
be reached by calling 1-800-OPEN-MKT (toll-free) or 1-781-359-3000 in the U.S.
or +44-1753-838-000 in the U.K. or by visiting http://www.openmarket.com.

    NOTE:  The statements contained in this release regarding our products and
customers and all other statements that are not purely historical, are
forward-looking statements within the meaning of the Private Securities
Litigation Reform Act of 1995.  All such forward-looking statements are based
upon information available to us as of the date hereof, and we disclaim any
intention or obligation to update any such forward-looking statements.  Actual
results could differ materially from the current expectations.  Important
factors that could cause actual results to differ materially from those
indicated by such forward-looking statements are set forth under the heading
"Certain Factors That May Affect Future Results" in the Company's Quarterly
Report on Form 10-Q for the quarter ended June 30, 2001 filed with the
Securities and Exchange Commission.  These include risks and uncertainties
relating to: our ability to provide maintenance and support to our customers
and improvements and updates for our products, our history of operating
losses, our ability to raise additional funds required to finance the
Corporation's operations as losses continue, execution on our revised
strategic plan, our ability to effectively restructure our operations, market
acceptance of new product releases, continued development and growth of the
content management product market, dependence on third party technology,
difficulty in predicting quarterly results, lengthy sales cycles for our
products, development and maintenance of relationships with our service
partners, competitive pressures, rapid technological change, attracting and
retaining key employees, risks associated with international operations,
dependence on intellectual property rights, possible changes in government
regulations, dependence on the continued development and maintenance of the
Internet, security issues, litigation and the costs thereof.

    Open Market, Catalog Centre, Content Centre, Content Server, Integration
Centre, Marketing Studio, Personalization Centre, Satellite Server, Transact,
and FutureTense are trademarks or registered trademarks of Open Market, Inc.
in the United States and other countries.

    Contacts:
     Kathleen Piercey                   Stefanie Guzikowski
     Open Market, Inc.                  Beaupre & Co. Public Relations, Inc.
     (781) 359-7915                     (603) 559-5836
     kpiercey@openmarket.com            sguzikowski@beaupre.com

    Investor contact:
     Annmarie Russell
     Open Market, Inc.
     (781) 359-7589
     arussell@openmarket.com

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